Westport, CT – Moxie & Co. announces a delicious new partnership bringing the iconic children’s book Chicka Chicka Boom Boom into an entirely new aisle, snacks. In collaboration with Eleni’s Cookies, the beloved brand makes its debut in food with the launch of Chicka Chicka Boom Boom Alphabet Cookies.

A staple of childhood since 1989, Chicka Chicka Boom Boom continues to capture the imagination of young readers and families everywhere. Now, that same playful spirit jumps off the page and into a fun, everyday treat.

The new alphabet cookies are delicious, bite-sized, crispy, and initially available in chocolate and vanilla, each stamped with a letter, turning snack time into a moment of discovery. Perfect for lunchboxes, after-school treats, or on-the-go moments, they offer a simple, joyful way to engage with letters through a brand generations already love.

The cookies are now available in more than 450 Sprouts Farmers Market locations, as well as select major retailers nationwide.

This launch marks a natural evolution for Chicka Chicka Boom Boom, which has expanded beyond books into plush and, most recently, theatrical and animated TV adaptations. Moving into the food category opens the door to new audiences while deepening engagement with existing fans.

Arlene Scanlan, President of Moxie & Co., said: “Bringing Chicka Chicka Boom Boom into a category like food allows us to connect with families in a completely new, everyday way. It’s nostalgic, it’s fun, and it makes learning the alphabet feel like a treat. We’re excited to partner with Eleni’s Cookies and build on this momentum together. ”

About Eleni’s Cookies.
Founded by Eleni Gianopoulous in 1997, Eleni’s Cookies is a New York-based gourmet bakery, specializing primarily in cookies that are both 100% nut free, as well as kosher. These crispy cookies have been go-to’s for celebrities like Oprah Winfrey, Gwen Stefani, Katie Holmes, and have been present in the White House for over 20 years. Eleni’s Cookies have becomemust-haves for product and entertainment launches through the use of their highly intricate and eye-catching designs, and specifically their “conversation cookies.” With the use of quality ingredients to create delicious treats, Eleni’s continues to be a strong force, and adored brand in the cookie industry. You can find these tasty treats in stores like WholeFoods, Sprouts, and other specialty grocery stores, as well as their storefront in Chelsea Market. For more information, please visit their website, Eleni’s Cookies.

About Simon & Schuster
Simon & Schuster, a global leader in general interest publishing, was founded in 1924 and is home to some of the most influential and beloved authors and brands in the world. With a commitment to publishing books that inform, inspire, and entertain, the company produces a wide range of titles across all categories and age groups. Its children’s division publishes many bestselling and award-winning books, including classics like Chicka Chicka Boom Boom. Simon & Schuster’s titles are available in more than 200 countries and territories, making it one of the most recognized and respected names in publishing.

About Moxie & Co.
Moxie & Co. is a full service global brand management, promotion, and licensing agency that helps brands grow through strategy, creativity, and lasting partnerships. Moxie & Co. has hadthe opportunity to represent an extensive portfolio of brands, designers, and authors such as Raggedy Ann and Andy, Nancy Drew, Simon and Schuster, Hamilton Beach Brands, Garfield, and so many more. Moxie & Co. develops and manages strategic licensing programs across a wide array of product categories at all levels of retail around the globe. For more information, please visit us at our website, https://moxieco.com/.