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Taco Bell Launched Its Most Out-of-Character Breakfast Item Yet image

Taco Bell Launched Its Most Out-of-Character Breakfast Item Yet

Taco Bell’s newest item dips even deeper onto the supermarket aisle.

As part of a new partnership with Uber Eats , Taco Bell just launched a new cereal inspired by one of its most popular breakfast items.

The cereal is inspired by the puffed corn twists sprinkled with cinnamon and sugar that Taco Bell sells for $1.19 during breakfast hours and launched in the late 1980s. While the chain is known for frequently removing and adding new items to its menus, this has remained a consistent and beloved breakfast item over the years.

As part of the short promotion, the cereal is available to residents of New York City, Miami, Dallas, Chicago and Los Angeles who order an Uber One or Uber Eats order between Jan. 16 and 18.

Those who are part of the food-delivery branch of the rideshare app’s monthly subscription service can get a box for free by ordering it through the platform while regular users can order any breakfast item costing more than $2 to receive a free box before 11 a.m. during the same time period.

Another way to taste this unusual promotional item is to ask for one through the app as a Rewards member on Jan. 23 (the first 500 to do so will get one mailed to them).

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