Ugly Christmas Sweater Licensing to Debut at International

Licensing Expo May 23-24-25 in Las Vegas

New York, NY, May 3, 2016: Crown Jewlz, a leading stationery company and creator of the Ugly Christmas Sweater brand has selected The Brand Liaison as its agent for licensing of their ugly Christmas designs. The Brand Liaison will feature the new collection for 2017 Ugly Christmas Sweater brand at Licensing Expo May 23-25 at the Mandalay Convention Center in Las Vegas, Booth E-154.
“We have known the team at The Brand Liaison for a long time and their work with both brands and art is unparalleled,” explained Crown Jewlz president Karen Myers. “In planning our strategy to build out our Ugly Christmas Sweater brand in licensing, The Brand Liaison was easily our top choice.  They have all the right contacts and the experience we were looking for.  And they dress like this all year ‘round.”
The Ugly Christmas Sweater brand began as a collection of ugly Christmas sweater art and design for stationery and gift product and is now expanding to dozens of additional categories including fashion, home décor, food, publishing, pet, and more, bringing the beautiful sound of holiday sales to major retailers. The Ugly Christmas Sweater brand burst onto the scene last holiday season with stationery and holiday gifts including an end-cap at Joanns, and its expanding both its product mix and designs this year.
“This has been a hot trend the past few holiday seasons and it is increasing every year.”  Stated The Brand Liaison President Steven Heller.  “Its such a fun new tradition that I don’t see this trend slowing down anytime soon — especially when creative companies like CrownJewlz can create really beautiful ugly art.  They are incredible designers, and it translates to their product, and more importantly, to retail sales.”
To see how beautiful ugly can be, visit The Brand Liaison Booth E-154 at Licensing Expo May 23-24-25 at the Mandalay Bay Convention Center.

About The Brand Liaison:

The Brand Liaison is a boutique licensing agency focused on creating new revenue streams for our clients through licensing, strategic partnerships and other brand extension programs. For licensors, our goal is to commercialize opportunities that will extend our clients’ brands into cohesive product categories to maximize their licensing potential.  For manufacturers, we assist in acquiring brands and developing strong licensing programs in order to create long term retail success.  In each case, we work closely with our clients to ensure that our brand extension activities compliment the strategic goals and objectives of each client and brand that we represent.  http://thebrandliaison.com
 
FOR MORE INFORMATION CONTACT:
Steven Heller, The Brand Liaison, LLC
Steven@TheBrandLiaison.com
Tel: 855-843-5424