It’s all systems go for the next major challenge in aid of industry charity, The Light Fund, with the official starting gun sounding for the 5-3-1 Challenge, with the first people signed up and the first sponsor on board.

The fundraiser – taking place between 24-28 September 2025 – is a unique journey that offers the choice of scaling the heights of the UK & Ireland 5 Peaks Challenge, or the UK 3 Peaks Challenge, or the singular glory of the Snowdon 1 Peak Challenge.

A healthy number of execs from across the licensing industry have already pledged to take part in the challenge – but there are still places available for even more to get on board.

Full details on the challenge – including pricing and payment options – can be found by clicking here.

The challenge will be attempted with the support of the well-established and family-run adventure travel business, Adventurous Ewe.

In addition, the first sponsor has been confirmed, with Brand Licensing Europe pledging its support.

“BLE is honoured to be sponsoring the 5-3-1 Peaks Challenge and continuing our support of The Light Fund,” commented Anna Clarke, svp, Global Licensing Group, Informa Markets. “This is one of the most exciting challenges that we can remember as everyone can get involved, and we really hope to see record numbers of industry friends and partners signing up to participate. The Light Fund raises a phenomenal amount of money for many charities in the UK and around the world and we couldn’t be prouder to associate with their work and their impact. We’ll see you all at the top of those peaks!”

Specialist industry PR agency, Kilogrammedia is on board as the official PR agency to help spread word of the challenge far and wide, while social media strategist, Nicola Webster will be bringing the fundraiser to life on platforms including Instagram and LinkedIn.

Jonathan Baker, cco at Fabacus and part of the 5-3-1 organising committee, continued: “Do you like a challenge? Inspired by those that do great things for charity? Got a love for the great outdoors? The 5-3-1 challenge promises to be an amazing experience designed for people of all abilities and we’re looking to smash the record of the amount of people taking part in a Light Fund charity raiser.

“There really is something for everybody and if hill walking’s not your thing, then there are plenty of sponsorship opportunities available to be involved with. We’re looking to finalise numbers, so please do get in touch.”

For more information or to book your space, contact Mark Kingston (mark@libertasbrands.com) or Jonathan Baker (Jonathan.Baker@fabacus.com).