The Metropolitan Museum of Art Extends Partnership With Beanstalk To Expand Licensing Program Into Europe, Middle East and Africa
New York, NY – The Metropolitan Museum of Art, one of New York City’s most important and beloved cultural institutions, which garners over seven million visits annually by art enthusiasts from around the world, has expanded its successful partnership with global brand extension licensing agency, Beanstalk, to bring the Museum’s unparalleled collection and educational content to Europe, the Middle East and Africa.
In July 2020, Beanstalk was appointed as The Met’s licensing agency for the U.S. and Japan and will now serve as The Met’s exclusive licensing agency for the U.K., Europe, Middle East and Africa. The approach for the Met’s licensing program in the additional territories will reflect the successful North American strategy of inviting consumers to experience the brand through premium products. Beautifully designed brand extensions will include categories such as fashion apparel and accessories, home furnishings and decor, as well as stationery and gifting.
The Met was founded 150 years ago with a mission to bring art and art education to the American people. Today it is the largest museum in the Western Hemisphere, and one of the few global and encyclopedic cultural institutions in the world that allow audiences to travel through both geographies and time. The Met collection comprises more than 1.5 million works of art spanning over 5,000 years of art and culture from around the globe, displayed at its iconic sites – The Met Fifth Avenue and The Met Cloisters – and online at metmuseum.org. The Met’s unrivaled collection tells the story of our collective heritage and serves as a foundation of continuous learning, exploration, and enlightenment.
“When we set out to partner with an agency, we looked for people who were passionate about The Met’s mission and have the vision, creativity and the expertise to develop and manage a strategically crafted licensing program that expands and extends many of the emotions and experiences visitors have at any one of The Met’s physical locations. We have been working closely with Beanstalk in the U.S. and Japan and want to continue the momentum built to expand into EMEA with them,” said Lisa Silverman Meyers, Head of Licensing & Partnerships at The Metropolitan Museum of Art.
Allison Ames, President and CEO of Beanstalk, said, “We are truly honored to be expand our partnership with The Metropolitan Museum of Art to serve as its licensing agency beyond the U.S. and Japan. The Met is a beloved global iconic institution, and we look forward to extending its cultural assets to consumers in the U.K., Europe, Middle East and Africa. In the spirit of The Met’s mission to bring life to art, art to lives, we will engage like-minded partners whose products will inspire consumers at new touchpoints through this beautiful and elevated licensing program.”
About The Metropolitan Museum of Art
The Met presents over 5,000 years of art from around the world for everyone to experience and enjoy. Since it was founded in 1870, the Museum has always aspired to be more than a treasury of rare and beautiful objects. Every day, art comes alive in The Met’s galleries and through its exhibitions and events, revealing both new ideas and unexpected connections across time and across cultures
Beanstalk, a global brand extension licensing agency, works closely with our clients to unlock brand equity and create many of the world’s most recognizable products and services. We help leading brands, celebrities, media properties, manufacturers and retailers creatively find ways to strengthen their relationship with their most important stakeholder – the consumer. Beanstalk offers a breadth of services across our practice areas, including brand representation, digital media representation (Tinderbox), manufacturer representation, consulting, creative services (STUDIO B), legal and financial services, and royalty auditing. The company is headquartered in New York, with offices in London, Miami, Cincinnati, Mexico City and Sao Paulo and affiliates throughout the world. For more information, please visit www.beanstalk.com. Beanstalk is a member of the Omnicom Specialty Marketing Group.
About the Omnicom Specialty Marketing Group
Omnicom Specialty Marketing Group (OSMG) aligns the growing demand for highly specialized consumer and retail marketing services with integrated solution teams consisting of the best talent to address clients’ needs. OSMG provides global services that include: point-of-sale marketing and merchandise technology, field marketing and sales support, brand extension and representation; talent management; Purpose; and consulting and fundraising for non-profit organizations. Omnicom Specialty Marketing Group is part of the DAS Group of Companies, a division of Omnicom Group Inc. (NYSE: OMC), that includes more than 200 companies in a wide range of marketing disciplines, including advertising, public relations, healthcare, customer relationship management, events, promotional marketing, branding and research.
About Omnicom Group Inc.
Omnicom Group Inc. (www.omnicomgroup.com) is a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 70 countries. Follow us on Twitter for the latest news.