(New York & New Delhi – January 3, 2011) – Bradford License India has entered into a Brand Management Agreement to represent The Sharper Image® licensing initiatives in India. The Sharper Image has built a long heritage of offering high quality innovative products in a broad range of categories. Consumers have always come to expect the unexpected from The Sharper Image and now international initiatives have been put into place to expand the brand worldwide.
The Sharper Image offers diverse products in many categories including; consumer electronics, personal care, health & wellness, home & small kitchen appliances, as well as luggage & travel accessories, air purifiers and many more. All products are developed with The Sharper Image brand’s promise of “Sharper LivingTM”…where the consumer can experience Sharper Image branded products throughout their day!
“The Indian market is growing rapidly and The Sharper Image has already received strong interest from manufacturers and retailers alike.” stated Federico de Bellegarde, SVP of The Sharper Image. “We are pleased to have selected Bradford License India as our partner for India due to their significant relationships and resources in this emerging market.”
“Indian consumers are particularly eager to purchase new and innovative products from great brands so we are prepared to help them achieve this quest with The Sharper Image brand,” said Milin Shah, Bradford License India’s VP of Business Development. “Bradford License India and The Sharper Image share the core value of seeking manufacturers of quality products at an affordable price, which is particularly important to a growing market.”
The Sharper Image brand was successfully launched in December at the “Brand Licensing India 2010” tradeshow in New Delhi.
For more information please contact:
The Sharper Image: David Maslaton DMaslaton@sharperimage.com
Tel: 212.967.6000 x-246
Bradford India: Madhulika Singh smadhulika@franchiseindia.net
Tel: +91 999.974.7048
Bradford International: Alyssa Nowak AlyssaN@bradfordlicensing.com
Tel: 973.509.0200 x122