London, UK — Leading apparel manufacturer, Poetic Brands, has signed a deal with Carte Blanche Greetings to create a babywear collection based on the classic Tiny Tatty Teddy property. The partnership is announced as Poetic Brands expands its already successful business by establishing a children and baby apparel and accessories division.

The Tiny Tatty Teddy range will include a wide range of baby products. Poetic Brands will also be creating a range of girls and adults daywear based on Tatty Teddy, the cute grey bear with the blue nose and patches.

Tiny Tatty Teddy is the nursery proposition within the now iconic Me to You brand with the signature character Tatty Teddy. Launched in 1995 with a handful of greeting card designs, the now heritage brand has seen phenomenal growth, with a licensing portfolio covering 12 categories and representation in 110 countries around the world. Shortlisted for the Best Classic Licensed Property Award in this year’s Licensing Awards and currently celebrating 25 years of Sharing the Moments that Matter, Me to You is a truly evergreen brand, loved by millions.

“Me to You is a classic and much-loved character with fans all over the world. Our team at Poetic Brands have worked with the Me to You brand over the years and have identified some key areas for further growth and development,” comments Anne Bradford, Director, Poetic Brands. “We’re super excited to be working with Talia and the team and are already creating innovative new ranges and collections offering full category activation opportunities.”

Talia Tester, Licensing Manager, Carte Blanche says: “I am very pleased to be collaborating with Poetic Brands in such a core category for us. They truly understand the values, positioning and vision for our brands and am confident that this is the beginning of a fantastic partnership.

“We already have very strong business within apparel thanks to our existing long-term partners, and working with Poetic will allow us to move into additional areas that grow this even further. The concepts shared so far are very exciting and I can’t wait to see where they take it, they have already hit the ground running!”