Orlando, FL — Travel + Leisure has launched Eddie Bauer Adventure Club, a new hospitality concept that offersr a fully immersive travel experience.

Marking its debut, the brand’s first destination is now open in Moab, Utah—setting the stage for a portfolio designed for exploration, connection, and the spirit of living your adventure.

Created in partnership with Authentic Brands Group (Authentic), owner of the Eddie Bauer brand, Eddie Bauer Adventure Club represents the brand’s first venture into hospitality. Rooted in more than a century of outdoor heritage, the club transforms Eddie Bauer’s ‘Live Your Adventure’ ethos into a stay experience that blends thoughtful design, curated programming, and access to the natural world.

The inaugural Moab property introduces the brand through a destination synonymous with adventure. Featuring 39 suites — including studios and one-, two-, and three-bedroom accommodations — the resort reflects Eddie Bauer’s rugged yet refined sensibility. Interiors balance outdoor-inspired materials with modern comforts such as kitchenettes or full kitchens, in-unit laundry, and spacious living areas, creating a basecamp for discovery and relaxation.

“The launch of Eddie Bauer Adventure Club marks an exciting evolution for our company as we continue to expand into experience-driven hospitality,” said Michael D. Brown, president and CEO of Travel + Leisure Co. “Moab is the ideal first destination—where the brand’s legacy of adventure can come to life in a meaningful way. This is just the beginning as we build a new kind of vacation club experience centered on exploration and connection.”

Located near iconic landscapes such as Arches National Park and Canyonlands National Park, the Moab destination offers guests and owners direct access to some of the country’s most celebrated outdoor experiences. From hiking and mountain biking to river rafting, off-roading, and stargazing, each stay is designed to immerse travelers in the energy and beauty of the surrounding environment.

Eddie Bauer Adventure Club is designed with thoughtful sustainability initiatives intended to help guests explore more responsibly. Refillable hydration stations, reusable bottle programs, and reduced single-use plastic amenities are integrated throughout the experience as part of the brand’s commitment to outdoor stewardship.

“For a brand built on ‘Live Your Adventure,’ the debut of Eddie Bauer Adventure Club is about extending the brand beyond products and into lived experience,” said David Brooks, EVP, Action Sports at Authentic. “Moab is the first expression of that vision—an environment where the spirit of adventure isn’t just represented but fully realized. Together with Travel + Leisure Co., we’re creating a platform for future destinations that stay true to the brand’s heritage while inviting people to engage with it in a new way.”

Founding owners of Eddie Bauer Adventure Club gain access to a range of exclusive benefits, including an annual curated excursion for two, priority booking privileges, and 50% savings on Eddie Bauer apparel and gear. These offerings are designed to extend the adventure beyond each stay and deepen the connection to the brand.

Ways to Experience Eddie Bauer Adventure Club in Moab

• Owner Reservations– Founding and new members can secure stays at the Moab resort while enjoying exclusive Adventure Club benefits.

• Rental Stays– Travelers can explore the vacation club lifestyle through short-term rental bookings.
• Made for Moab: Red Rock & Roam Sweepstakes– To celebrate the brand launch, the vacation club is hosting a year-long sweepstakes featuring a grand prize that includes a seven-night stay, $2,000 airline credit, and a $1,000 virtual promotional prepaid Mastercard for adventure gear, along with additional weekly and monthly prizes.

As the first destination in the Eddie Bauer Adventure Club portfolio, Moab establishes the foundation for future locations designed to inspire adventure-minded travelers. The launch reinforces Travel + Leisure Co.’s leadership in creating a diversified, performance-driven portfolio of vacation ownership brands, including experiential options like Sports Illustrated Resorts in partnership with Authentic, Margaritaville Vacation Club, and Accor Vacation Club, and cornerstone brands Club Wyndham, WorldMark, and RCI.