ZAG and Wells Enterprises Partner for First Miraculous™ Frozen Confection Facebar
Santa Monica, CA – Global independent animation studio ZAG has signed with Wells Enterprises, the world’s largest family-owned and managed ice cream company for the first Miraculous water ice facebar in the U.S. The announcement was made today by Lisa K. Foster, Senior Vice President, Licensing, North America, ZAG.
For more than 100 years, Wells Enterprises has been producing high-quality, premium packaged frozen dairy desserts that bring joy to consumers around the U.S. Wells produces over 200 million gallons of ice cream and other frozen desserts each year for their popular brands–Blue Bunny®,Halo Top®, Bomb Pop® and Blue Ribbon Classics®.
Miraculous™ – Tales of Ladybug and Cat Noir is now in its fifth season, scoring top ratings in more than 120 countries around the globe across multiple traditional media outlets and streaming platforms; and now also an animated superhero blockbuster, Miraculous: Ladybug & Cat Noir, The Movie, which will launch on Netflix on July 28 and theatrically in select countries. The theatrical roll-out will commence early July in France by SND and in Germany by StudioCanal, as well as China, Belgium, Switzerland, Poland & the Eastern Europe region, Russia, Greece, Turkey, and Israël. With broad appeal across age demographics, Miraculous has become a digital planetary craze with over 35 billion views on YouTube (authorized and user-generated content).
Wells is the proud licensee for the newly available Miraculous™ Ladybug strawberry-flavored, water-ice frozen facebar confection featuring Ladybug’s magical, spotted yoyo. The distinctive packaging highlights the bold, graphic, iconic image of the Ladybug character. The new Ladybug facebar, designed to replicate the character’s magic yoyo, has been welcomed by distributors and wholesalers anxious to take advantage of the popularity of the television show as well as the upcoming movie. The new strawberry-flavored facebars are now available on local ice cream trucks throughout the United States.
“ZAG is always looking to partner with likeminded companies with a commitment to providing high-quality products, and Wells Enterprises’ rich frozen treats with unique flavors provide one delicious bite at a time,” commented Foster. “With summer just around the corner, we anticipate enormous demand for this new on-the-go signature treat from our Miraculous fans!”
“We are so pleased to work with ZAG to offer our frozen treats in delicious flavors to Miraculous fans of all ages and give them a new way to celebrate and enjoy these beloved characters!” commented Allison Kaminsky, Brand Manager, Wells Enterprises.
ZAG’s licensing and merchandising, gaming, promotions, and toy groups focus on developing products and experiences beyond the screen into brands that inspire the new generation to discover their true character.
About Miraculous™ – Tales of Ladybug & Cat Noir
Miraculous™ – Tales of Ladybug & Cat Noir continues to be everyone’s favorite superhero story and has been ranked by IMDB amongst the Top 10 Best Animated Shows in the last 20 years. Available in over 120 countries, season five of the series is available across the globe and the highly anticipated superhero blockbuster Miraculous: Ladybug & Cat Noir, The Movie will launch in July 2023. With a core audience of 52% girls and 48% boys ages 6-12, and a massive fan base of young adult “Miraculers,” (ages 15-25), Miraculous has become a digital planetary craze with over 33 billion views on YouTube (authorized and user-generated content); over 200 million downloads of the official app; and over 550 million+ plays on Roblox. Over 280 million products have been sold and retail sales have surpassed US$1B worldwide to date. Miraculous is the winner of 30 awards including finalist for Best Licensed Brand among perennial classics in the Licensing International Excellence Awards, 2022; and Best Animated Series in the Kids Programming category at the 2023 Kidscreen Awards.
The 3D-CGI-animated superhero aspirational action-comedy series Miraculous™ – Tales of Ladybug & Cat Noir, created by ZAG and co-produced with Mediawan Kids & Family follows the adventures of two seemingly typical teens with secret identities, Marinette, and Adrien, who magically transform into superheroes, Ladybug and Cat Noir. As secret superheroes, Ladybug and Cat Noir are partners in the action. But in the daytime, Marinette is just a normal girl, living a normal life. Cat Noir will do anything to support and impress Ladybug but does not know this is Marinette from his class. Marinette, the regular girl, in turn dreams of Adrien and simply gets little response. When evil threatens Paris, their beloved City of Lights, can they beat the unexpected villains?
ZAG is a global independent entertainment studio specializing in world-class storytelling across TV, film, and digital platforms. ZAG’s foundation is rooted in compelling characters, limitless imagination, and masterful storytelling infused with original musical scores. The company is home to world-class entertainment properties under the ZAG HEROEZ label, including Miraculous™ – Tales of Ladybug & Cat Noir as well as Ghostforce (2021). ZAG is also currently in production on Melody, an animated feature to star Katy Perry; and recently signed a 10-movie deal with Cross Creek Pictures. Visionary director and composer Jeremy Zag founded the ZAG Kids and Family Entertainment Group in France in 2009, further expanding the company to the USA in 2012 with the Global Brand Franchise office in Santa Monica, California. ZAG now has offices in Paris, London, Montreal, Santa Monica, Miami, Mexico, Frankfurt, Tel Aviv, Frankfurt, Dubai, and Shenzhen. ZAG’s Consumer Products Division includes the licensing and merchandising, gaming, promotions, and toy groups, and focuses on developing products and experiences beyond the screen into brands that inspire the new generation to discover their true character. https://www.zag.com
About Wells Enterprises
Wells Enterprises, Inc. is the largest privately held ice cream manufacturer in the United States. Founded in 1913 by Fred H. Wells and run by the Wells family for generations, the company is an independent operating company of the Ferrero Group, one of the global leaders in sweet, packaged foods.
Wells produces more than 200 million gallons of ice cream and other frozen desserts per year and distributes products in all 50 states. Wells manufactures its signature brand Blue Bunny®, lower-calorie Halo Top®, the iconic Bomb Pop®, and Blue Ribbon Classics®.
Wells employs nearly 4,000 ice cream aficionados across the country. The company is headquartered in Le Mars, Iowa, where Wells has made Le Mars the “Ice Cream Capital of the World” as the largest manufacturer of ice cream in one location. Wells operates two manufacturing plants in Le Mars, Iowa, a manufacturing plant in Dunkirk, New York, and a manufacturing facility in Henderson, Nevada. Learn more at www.wellsenterprisesinc.com.
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Three.Sixty Marketing + Communications