Fans Tapped to Design Brand Spanking New T-shirt Based on Cartoon Network’s Smash Hit Animated Series
What the cabbage?! Looks like it’s time for those ridiculously-talented and artsy Adventure Time fans to take to the Internet and rock out with their most righteous t-shirt designs! Cartoon Network Enterprises (CNE) and Threadless, the crowdsourcing poster child and innovative design company, unveiled plans today for a first-ever Adventure Time design challenge! Up and running now, artists and fans of the red-hot animated series created by Pendleton Ward can log on to atrium.threadless.com/adventuretime to submit designs inspired by Finn, Jake, Lumpy Space Princess – heck, even the Ice King – and the rest of the cast of characters and designs featured in the Land of Ooo. The theme of the program around which artists are asked to create their designs is “adventuring.”
To participate in this month-long design challenge, artists submit their designs and have members of the Threadless community vote on them. The top-rated and most impressive designs will be selected by CNE and Ward, and they will be offered up as t-shirts sold exclusively at Threadless.com. A winning artist will also be selected and will receive a bunch of amazing prizes for his/her efforts, including a signed piece of original art from the show, $2,000 in cash and a $250 Threadless gift certificate. Artists have until Monday, July 4 to submit their design and the winner will be announced on Monday, July 25.
“The Adventure Time fanbase has been incredibly active, loyal and passionate since the launch of the brand,” said Pete Yoder, vice president, U.S. consumer products for CNE. “This partnership with Threadless gives us a highly-creative and organic way to tap in to that rich fan community and give them the chance to design some exclusively-inspired merchandise.”
“Threadless strives to give our global community of more than 100,000 artists new opportunities to design cool things for meaningful organizations and businesses,” said Jake Nickell, Founder of Threadless. “Through Threadless Atrium, CNE has the opportunity to discover how powerful and fun it is to work with their own communities to dream-up and create products through community-based design and voting. Adventure Time is a perfect fit with the passions and interests of our community and we’re excited to offer this cool challenge to them.”
Since its debut on Cartoon Network in April 2010, the Adventure Time animated series has quickly become a Cartoon Network fan favorite, as the series’ first season was watched by more than 37 million people according to Nielsen Media Research, and new fans have been watching new episodes from the second season that premier on Cartoon Network on Monday nights at 8:00 p.m. (ET, PT).
From the mind of Ward, the show is produced in partnership with Frederator Studios with Fred Seibert serving as an executive producer. Teeming with imposing mountains, lush green plains, accessible forests, ubiquitous prairies and winding rivers, the Land of Ooo is filled with bizarre characters in need of unique assistance. Whether it’s saving Princess Bubblegum, defeating zombie candy, mocking the “oxy-moronic” Ice King, or rocking out with undead music wiz Marceline the Vampire Queen, with Finn & Jake it’s always Adventure Time.
For more information on Threadless and Cartoon Network Enterprises’ collaboration for Adventure Time, visit atrium.threadless.com/adventuretime.
About Threadless
Founded in 2000 by entrepreneur Jake Nickell, Threadless has evolved from an online t-shirt design company into an international community-driven design platform featuring merchandise designed by and for its fan base of nearly one million users. Considered the poster child of crowdsourcing, Threadless boasts a diverse community of designers, artists and general consumers from around the world who submit and vote on designs for ongoing competitions. Selected designs are produced and available for sale at Threadless’s retail locations and online store, and the designers receive $2,000 plus a $500 gift certificate. Threadless integrates its passionate, authentic and highly active community into every aspect of its business and continues to offer them new design opportunities through strategic partnerships with major brands including Disney, Dell, Griffin and Havaianas.
About Cartoon Network Enterprises:
Cartoon Network Enterprises (CNE) is responsible for building consumer products and merchandising programs for a wide range of brands by securing and supporting long-term licensing partnerships across all categories. As the global branding and merchandising arm of Cartoon Network and Adult Swim, the division manages the consumer product programs for the networks’ award-winning original programming, brands and characters including Ben 10, Generator Rex, Chowder, The Marvelous Misadventures of Flapjack, Adventure Time, Adult Swim and more. CNE also serves as the exclusive global licensing agent for the full portfolio of brands from Spin Master Ltd., as well as Nelvana Enterprises and Spin Master for the award-winning Bakugan brand and the PGA of America for the youth marketplace.
Cartoon Network (CartoonNetwork.com), currently seen in more than 99 million U.S. homes and 166 countries around the world, is Turner Broadcasting System, Inc.’s ad-supported cable service now available in HD offering the best in original, acquired and classic entertainment for youth and families. Nightly from 9 p.m. to 6 a.m. (ET, PT), Cartoon Network shares its channel space with Adult Swim, a late-night destination showcasing original and acquired animated and live-action series for young adults 18-34.
Turner Broadcasting System, Inc., a Time Warner company, creates and programs branded news, entertainment, animation and young adult media environments on television and other platforms for consumers around the world.
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CONTACT:
Lauren McCabe Cartoon Network Enterprises (212) 275-6882 lauren.mccabe@turner.com
Bethany Allen Elm PR for Threadless (312) 415-0161 bethanys@threadless.com