Perfetti Van Melle group and the international well-known company CASIO have teamed up to develop the sweeter and most fashionable capsule collection of the summer: CASIO BABY-G and Chupa Chups, a range of wrist watches designed by the Spanish fashion artist Maya Hansen for the Chinese market.

Maya Hansen has created three different pieces of the classic BA-130 Baby-G model, combining soft colors (pink, white and light blue) with her own characteristic design elements, dots and ribbons, and the most popular icons of Chupa Chups, the logo and the lollipop shape.

This classy collection is presented in a delicate gift box with a limited-edition scented lollipop capsule with the aroma of three popular Chupa Chups flavours: strawberry and cream, refreshing cola and soda. It will add sweetness and fun to your summer outfit. A must-have piece for fashionable and outstanding girls.

The collection can be found online on www.casio.com and in brick and mortar stores all over China.

About Casio
Casio’s female timepiece brand, BABY-G, was created as a counterpart to its “big brother” G-SHOCK in 1994. The brand exemplifies the meeting of fashion and function for the vibrant, active woman with watches that are stylish, bold, tough and chic. Equipped with the same great functionality that G-SHOCK is known for, BABY-G timepieces are shock and water resistant with multiple daily alarms and stopwatch functions. The brand has partnered with some of the hottest names in music, fashion and pop culture on standout watch collaborations including Ke$ha, Rebecca Minkoff, Joyrich and Married To The Mob. For additional information on Casio’s BABY-G line of timepieces, please visit www.baby-g.com

About Maya Hansen
Maya Hansen is a Spanish fashion designer graduated with an Honors Degree from the Centro Superior de Diseño de Moda in Madrid. Since her debut at the Mercedes-Benz Fashion Week Madrid in 2010, Maya Hansen has known how to define her own concept of femininity through the use of garments such as the corset, the cornerstone of her collections.

Maya Hansen’s success lies in using creativity to enhance a woman’s silhouette. One of the hallmarks of the brand is the combination of unconventional materials and techniques, as well as the union of different disciplines far from fashion design, resulting in unique pieces in each collection.

Celebrities such as Lady Gaga, Kylie Jenner, Paris Hilton, Cindy Crawford, Nieves Álvarez, Nadja Auermann and Kate Upton have been ambassadors for Maya Hansen’s creations.

About Perfetti Van Melle Group
The global confectionery group Perfetti Van Melle is a privately-owned company producing and distributing candies and chewing gum in more than 150 countries worldwide. It owns many much loved brands such as Mentos®, Alpenliebe® and Chupa Chups®. Perfetti Van Melle is always striving to create innovative treats and a better future for its consumers.

Perfetti Van Melle also unlocks the power of several of its most popular brands through a successful licensing program: Mentos®, Chupa Chups®, Airheads®, Frisk®, Brooklyn®, Smint®, Fruittella® Alpenliebe®and Big Babol® all have sweet or fresh lifestyle oriented programs in key markets across the globe. By merging art, fashion, pop culture and candy, the brands’ style guides offer original creativity to develop an ever-expanding universe of exciting lifestyle products, brand and retail experiences.

Moreover the Chupa Chups® and Airheads® brands offer the opportunity to take their characteristic and unique flavour profiles to selected categories in the food and beverage aisles with leading FMCG partners.

Chupa Chups® has been conquering the heart and taste of kids and teens since 1958. The brand has become world famous for its round lollipops in many flavours and the flower shaped logo which was designed by the famous artist Salvador Dalí in the late sixties. Today the brand launches novelties in more than 130 countries in a sustainable manner.