Los Angeles, CA —  Global Icons, a leading brand licensing agency worldwide, is making its first wave into the marine industry through an engagement with Brunswick Corporation, the global leader in the recreational marine industry.  Through this partnership, Global Icons and Brunswick will collaborate to extend the reach of Brunswick’s portfolio of leading brands into additional strategic licensing programs for their current and future consumers.  Brunswick’s portfolio of brands includes some of the most recognizable names in the industry, including Boston Whaler, Sea Ray, Lund and Mercury Marine, among others. Global Icons will help define, create, and innovate the future of brand licensing within the recreational boating space through strategic licensing programs that may include casual and technical apparel and accessories, sporting goods, toys, digital, experiential categories along with marketing collaborations for many of Brunswick’s industry-leading brands.

“We believe there are untapped opportunities to deliver licensing innovation to the recreational marine industry through our partnership with Brunswick and their world-class brands,” says Bill McClinton, President of Global Icons.

About Global Icons:

For 25 years, Global Icons LLC has continually increased consumer loyalty for some of the world’s top trademarks, expanding the consumer base of its clients through the creation of new products and distribution channels.  Select clients include Danone North America, HOSTESS BRANDS, TURTLE WAX, Dickey’s Barbecue Pit, Betty Boop, United States Postal Service, Vespa, Colgate-Palmolive, among others. For more information visit www.globalicons.com.

About Brunswick

Headquartered in Mettawa, Ill., Brunswick Corporation’s leading consumer brands include Mercury Marine outboard engines; Mercury MerCruiser sterndrive and inboard packages; Mercury global parts and accessories including propellers and SmartCraft electronics; Advanced Systems Group, which includes industry-leading brands such as Simrad, Lowrance, C-MAP, B&G, MotorGuide, Attwood, Mastervolt, RELiON, Blue Sea Systems, CZone, and ASG Connect system integrators; Land ’N’ Sea, BLA, Payne’s Marine, Kellogg Marine, and Lankhorst Taselaar marine parts distribution; Mercury and Quicksilver parts and oils; Bayliner, Boston Whaler, Crestliner, Cypress Cay, Harris, Heyday, Lowe, Lund, Princecraft, Quicksilver, Rayglass, Sea Ray, Thunder Jet and Uttern boats; Boating Services Network, Freedom Boat Club and Boat Class. For more information, visit brunswick.com.