A Chat (GPT) about the use of Generative AI in Licensing
November 28, 2024
Sports Licensing Summit
Date
January 17, 2023
Event Time
1:00 pm - 7:00 pm PST
Join Licensing International and the Sports & Fitness Industry Association (SFIA) for the 2023 Sports Licensing Summit: Sports Licensing in Focus. Prior to the Sports Licensing & Tailgate Show in January in Las Vegas, SLS will highlight the trends shaping the future of sports licensing. Interact with industry leaders from companies like Altius, Fanatics, Hasbro, Learfield, the National Football League Players Association (NFLPA), Octane5, OneTeam Partners, and The Ohio State University and gain insights on topics including:
- NIL Licensing
- NFTs
- Fandom
- Retail
- Brand Management
Price:
Members: $175
Non-members: $250
AGENDA
| 12:30-1:00 PM | Arrivals and check-in |
| 1:00-1:05 PM | Welcome and Opening Remarks Maura Regan, President of Licensing International, and Tom Cove, President & CEO of SFIA |
| 1:10-1:30 PM | Keynote- Progress is a Team Sport: The U.S. Women’s National Team Players Association wrote the playbook on responding to an underserved fan base and making money off the field. Join Director of Strategic Partnerships & Business Annie Mitchell-Reid to learn how to break into public consciousness, support fandom, and take advantage of the fever pitch around recent sports events Keynote Speaker: Annie Mitchell-Reid, Director of Strategic Partnerships & Business for the U.S. Women’s National Team Players Association |
| 1:30-1:40 PM | Q&A |
| 1:45-2:05 PM | The Future of Fandom: Join industry experts as they discuss the different strategies sports brands are using to meet fans where they are Moderator: Steven Heller, President & Founder of The Brand Liaison Speakers: Chris Prindiville, SVP at Fanatics; Terése Whitehead, VP of Consumer Products & Strategy at NFLPA; Matt Ross, Vice President, Global Business Development at Hasbro Inc. |
| 2:05-2:30 PM | Q&A |
| 2:30-3:00 PM | The New Rules of NIL: The game has completely changed when it comes to Name, Image, and Likeness (NIL) licensing. Learn how industry experts are approaching the NIL opportunity across the sports licensing landscape Moderator:Tammy Purves, VP of Communications at Learfield Speakers: Karen Dertinger, Director of Ohio State Licensing Program at The Ohio State University; Eric Winston, Chief Licensing Officer & Head of Partner Development and College at OneTeam Partners; Kim DeCarolis, VP of Athlete Partnerships at Altius Sports Partners |
| 3:00-3:10 PM | Q&A |
| 3:10-3:20 PM | BREAK |
| 3:20-3:40 PM | Dollars and Sense: Finding Value in NFTs: Non-Fungible Tokens continue to make headlines, and this panel will cut through the noise to break down how, exactly, NFTs can contribute to sports licensing strategies Speakers: Henry Lowenfels, Chief Product Officer at OneTeam Partners; Elizabeth Foster, Director of Content & Communications at Licensing International |
| 3:40-4:00 PM | Fireside Chat: It’s not how much you make, it’s how much you keep: brand management and protection Speakers: Bill Patterson, EVP of Product Authentication at Octane5 International; Steve Scebelo, President of NFL Players Inc. |
| 4:00-4:10 PM | Q&A |
| 4:10-4:30 PM | Keynote — The Business of Sports Licensing: The architect of more than 100 deals worth over $20 billion across sports, performing arts, and urban infrastructure projects, Rick Horrow will share insights from The Sports Business Handbook. By examining 50 years of business, this insights-packed session will shed light on the future of the sports industry Keynote Speaker: Rick Horrow (The Sports Professor), CEO of Horrow Sports Ventures |
| 4:30-5:00 PM | Closing Remarks Maura Regan, President of Licensing International, and Tom Cove, President & CEO of SFIA |
| 5:00-7:00 PM | Cocktails |
