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Basic Fun (Lite-Brite) – Stranger Things
Netflix teamed up with your favorite retro toy from the ‘80s—in partnership with Basic Fun/Hasbro, the beloved Lite Brite was relaunched with the same nostalgia play, but with modern features such as the high definition grid, various light modes, and over 20 new Stranger Things templates to collect and display. Fans loved the in-world tie-in to season four and the collectibility of the different designs. A best seller at Amazon, Walmart, and Amazon, was awarded as a best seller on all three accounts and all three accounts invested heavily on their own marketing from circulars, dedicated online storefronts, free downloadables, Treasure Truck promotions, and more. The launch boasted 142 hits with 198 million potential reach and over 100 influencer posts with six million impressions and 32 million potential reach. The Candy Digital collab saw 12 million social impressions, 307,000 unique visitors, 64,000 ARG participants, and 197 UGC Lite-Brite entries!
JAKKS Pacific – Jurassic World
Do you feel that? The new AirTitans Jurassic World Massive Attack T-Rex R/C stomped its way into 2022 as a finalist at the TOTYs! Jurassic World was also listed by NPD as a top growth brand for 2022 and JAKKS Pacific secured broad distribution at all the top retailers for this line. This prehistoric beast is over six feet long and fully inflates in 20 seconds! Watch out! She’s ready to move and attack with 2.4 GHz full function controls! This R/C is brought to life with over a dozen sound effects, including multiple T-Rex stomps and roars! Featuring a USB rechargeable battery so she can roar back to life in no time! You must go faster when the AirTitans Jurassic World Massive Attack T-Rex R/C is coming!
New York Times Games & Hasbro – Wordle
New York Times’ once-a-day digital game Wordle took the world by storm with millions of daily players. Hasbro’s Wordle: The Party Game allows fans to play live in person in a fun, social way. It features the gameplay fans love, but players must compete in real life to solve the Wordle. In each round, a player designated as the Wordle Host selects a Secret Word. Just like the original Wordle game, players have six attempts to guess a five-letter word. Players can also switch up the gameplay with four different ways to Wordle: classic play, fast, timed, or teams. From daily obsession for individuals to a now social board game, this pop culture phenomenon continues.
The Carat Shop – Harry Potter
The Carat Shop’s 2023 Advent Calendar is the best and most magical to date, featuring a potions cabinet design with 24 hidden trinkets within test tubes, potion vials, and boxes. Each of the 24 days is an individually designed container and with 90% of the products exclusive to the calendar, it is a must have for all Harry Potter fans in the lead up to Christmas. The calendar also contains a golden padlock, which can be used to secure the box, and can only be unlocked by the Flying Key necklace, also found within. This advent calendar is the epitome of Harry Potter magic, and has sold out at preorder for wholesale customers of The Carat Shop.
The LEGO Group – Harry Potter
With familiar faces old and new, filled with authentic details and realistic movement. Fans of Harry Potter can recreate four classic scenes from the Harry Potter series with a buildable 1:32 scale replica of the Hogwarts Express.
Launched on August 31st, it was one of the best-selling sets of 2022. Fans young and old love the product and the ability to build together as a family and bring the magic of Harry Potter home to play or display.
The LEGO Group – MoMA
LEGO fans worldwide can bring a piece of MoMA’s renowned art collection into their homes with the LEGO Ideas The Starry Night set. This three-dimensional set reimagines the iconic painting—in MoMA’s collection since 1935—in LEGO form, emphasizing the artist’s striking brush strokes and color choices.
Designed by a Hong Kong-based LEGO fan through a submission on the LEGO Ideas platform, the set was created in conjunction with MoMA. The Museum’s curators advised LEGO on accurate reproduction of color and other elements of the artwork. A top seller since its launch, the set continues to connect art with audiences, delighting customers with multi-generational appeal. The collaborative Instagram launch video hit a record 1.4 million views. To celebrate and inspire creativity, the LEGO Group held a competition encouraging fans to submit mini LEGO builds inspired by the night’s sky.
Ukrainian Gears – Harry Potter (European Licensing Company)
Harry Potter model kits from UGEARS are unique, self-propelled, wooden mechanical DIY models that entered the market in August 2022. The collection was the highest single preorder item UGEARS had so far, with 1,000 pcs pre ordered. In the first two months of sales, over 20,000 items were sold worldwide and this figure continues to grow.
This beautiful wooden model train has a spring-powered locomotive, a coal tender, and a passenger carriage in which three figurines of the young wizarding heroes are seen heading off to school. Wind the model with the special key, twist the smokestack start/stop switch, then watch the mesmerizing motion of the locomotive’s gears, wheels, and connecting rods as it chugs ahead. The UGEARS Hogwarts Express can travel four to six meters on any smooth, flat surface.
Wow! Stuff – Jurassic World
Most dinosaur toys have to be sub-actual size, are not realistic, or are caricatures of dinosaurs due to either manufacturing cost or retail price limitations. We set out to create the closest configuration to the Jurassic World movie character, Baby Blue. Using Wow! Stuff’s in-house team of Real FX scientists and engineers, we set out to ensure the toy met our Real FX brand promise: Looks Real. Feels Real. Sounds Real. The resulting toy became a global hit and sold out in every market. Examples of its success include a Walmart Top Toy and subsequent Best Seller and taking the second sales position from 1,957 items in the most competitive category of action figures and playsets at Smyths Toys Superstores, U.K. and Ireland—which had rarely been seen before at this price point.
