Mattel’s Hot Wheels and Barbie IPs will be the focus of the keynote session at Licensing for Retail Day, set to take place at Convene, London, on April 19.

Jon Spalding, Head of U.K. Consumer Products at Mattel, will lead a session entitled “Licensed to Play—The IP That’s Revolutionizing the Retail Industry.”

From Hot Wheels to Barbie, Mattel is home to a wide roster of IP brands that supersede just one category, from footwear to clothes, beauty to homeware. But how can retailers work with brands to tell a 360 story, inspire consumers, and be continually relevant in a fast-paced social media-fueled world? In this session, Mattel will reveal all to attending delegates.

“We’re so delighted to have Jon as keynote speaker for this event,” says Laura Freedman-Dagg, Head of Retail, Informa Markets – Global Licensing Group. “Our attendees are looking for inspiration for their future licensing programs and I’ve no doubt that he will provide just that.”

Last month, Licensing for Retail Day announced the first batch of speakers, with Blues Group, English Heritage, MetaGallery, The Point.1888, Retail Week, Outerstuff, and beforeSTORES confirmed to speak.

View the full Licensing for Retail Day speaker agenda online.

Find out more or book our place at Licensing for Retail Day 2023.

The inaugural Licensing for Retail Day has been launched by Informa Markets’ Global Licensing Group in partnership with industry trade association Licensing International.