Thrifty Ice Cream Debuts New Birthday Cake Flavor in Collaboration with Chuck E. Cheese
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Redirect to URL User Role Editor Pro Nostalgic ice cream brand and the nation’s largest family entertainment leader introduce new flavor to Southern California
Los Angeles, CA — Thrifty Ice Cream is launching Birthday Cake ice cream flavor inspired by Chuck E. Cheese.
“We are thrilled to partner with Chuck E. Cheese, a name synonymous with family fun, to create a Birthday Cake flavor that will level-up any celebration”
“We are thrilled to partner with Chuck E. Cheese, a name synonymous with family fun, to create a Birthday Cake flavor that will level-up any celebration,” said Jeanniey Walden, Thrifty Ice Cream Executive. “This collaboration allows us to introduce our iconic, high-quality ice cream to new audiences of all ages while delighting long-time fans with a fresh, exciting flavor.”
“As the top destination for birthdays globally, partnering with Thrifty Ice Cream to create an exclusive Birthday Cake flavor was a natural fit to capture the fun and excitement of celebrations at our Chuck E. Cheese entertainment centers,” said Melissa McLeanas, Chuck E. Cheese Vice President of Global Licensing, Media & Entertainment. “We’re proud to share this new flavor with families to enjoy their celebration at home or in our fun centers in a whole new way.”
Birthday Cake—a creamy cake batter ice cream swirled with festive confetti sprinkles and a vibrant purple swirl inspired by Chuck E. Cheese’s signature color—will be available in pint-sized containers at 34 Chuck E. Cheese fun centers in Southern California and in pint and quart-sized containers at 350 Rite Aid retail pharmacy locations across California, including by-the-scoop at hand dip locations. Birthday Cake containers also will be available at other retailers nationally in the coming months. To provide extra value to customers, every purchase of a container of Birthday Cake includes 500 free e-tickets that can be redeemed at participating Chuck E. Cheese fun centers nationwide.
Later this year, customers also will be able to indulge in novelty Birthday Cake ice cream bars, combining the festive birthday-themed ice cream and two fudgy, Chuck E. Cheese-branded chocolate cookies.
