Under new licensing agreement, innovative toymaker and YouTuber and former NASA engineer Mark Rober set sights on disrupting toy aisle and sparking fun with a modern twist on STEM

Los Angeles, CA — Moose Toys is poised to spark change and bring excitement to the STEM category with the announcement of a new multi-year global licensing deal with CrunchLabs and founder Mark Rober, the YouTuber and former NASA engineer.

Under the agreement, the partners will develop a toy line that leverages scientific and engineering principles to enhance and fully reimagine how toys are brought to life. The new line will be developed to instill confidence, spark curiosity and unlock problem-solving skills all the while guided by Rober’s playful brand of creative mischief and Moose’s signature WOW toy design.

“Moose has a reputation for elevating the fun factor and disrupting every category we enter. Combining our WOW innovation with Mark’s unique and unmistakable style of content creation is just the equation to put these products at the forefront of fun, entertainment and, importantly, learning,” said Rob Wolf, vice president, marketing, Moose Toys. “Our licensing portfolio was built, and has grown, based on some of the biggest and most recognizable entertainment properties in the world.  This new partnership with CrunchLabs represents that same level of ‘celebrity’ in a brand-new category — one with tremendous, untapped potential and poised to take a quantum leap forward in fun.”

“My personal mission is to reach as many brains as possible with the message that science and engineering are really fun. Moose Toys is our perfect partner because they have such a strong track record of innovation and creativity worldwide.” said Rober, founder, CrunchLabs. “What we are making together is totally different from anything else on the market. It’s gonna blow people’s minds.”

Moose Toys and CrunchLabs product line collaboration is expected to be on shelves at retailers across the globe in summer 2026.