Taipei – Fans of the iconic Peanuts™ brand in Asia-Pacific can now experience a first-of-its-kind touring art exhibition with the opening of How Do You Do, Snoopy? 75 Years: A Journey of Friendship Through Art on June 19 in Taipei, through a collaboration between Peanuts Worldwide and Blue Dragon Art, a leading public art company based in Taiwan. The partnership was brokered on behalf of Peanuts Worldwide by WildBrain CPLG, a trusted partner in licensing and Location Based Entertainment for leading brands worldwide.

Spanning art, culture, fashion and entertainment, How Do You Do, Snoopy? 75 Years: A Journey of Friendship Through Art sees Snoopy and the iconic Peanuts gang reimagined through an Asian lens, featuring four major exhibition zones that bring together 21 artists, 24 leading fashion brands and over 50 classic comic strips and animations. The exhibition also showcases a newly developed space-themed interactive experience. Following its Taipei debut, which runs until September 7, 2025, the exhibition will travel to multiple cities across the Asia-Pacific (APAC) region including Bangkok, Shanghai and Seoul.

Yuling Wang, Chief Curator of the Exhibition and Founder of Blue Dragon Art Company, said: “It is a true honor to curate How Do You Do, Snoopy? and to celebrate the extraordinary legacy of Charles M. Schulz and the Peanuts gang. Snoopy has been a cherished companion for generations, and through this exhibition, we hope more people will rediscover the depth, creativity and emotional resonance of the Peanuts universe. This project has been over two years in the making, and our goal has always been to create a rich and multidimensional experience that captures the full spirit of Peanuts—its artistic brilliance, global cultural impact, imaginative wonder and heartfelt wisdom. By spanning comics, contemporary art, fashion design and immersive storytelling, we want to show that Snoopy and his friends are far more than beloved comic strip characters—they are icons whose influence continues to inspire across cultures, disciplines and generations.”

Craig Herman, Vice President, Brand Experiences & Publishing, Peanuts Worldwide, said: “This is one of the most unique and comprehensive Peanuts exhibitions in recent years, and we’re hugely excited to continue to celebrate Peanuts 75th anniversary year with this must-see cultural experience for families and fans of all ages in Asia-Pacific.”

Evi Sari, Vice President, Location-Based Entertainment, WildBrain CPLG, added: “This exhibition represents what’s possible when beloved IP meets the right cultural context. Together with Blue Dragon Art and Peanuts Worldwide, we’ve created an experience that brings the emotional depth of Peanuts to life through a distinctly East–West lens—bridging global brand heritage with local relevance. It’s a showcase of how location-based entertainment can deepen brand connection, drive long-term engagement and unlock new markets for iconic properties.”

The special collaboration with 21 artists explores how Snoopy and his friends continue to shape contemporary culture, art and everyday life, with each artist invited to create works inspired by Charles M. Schulz’ iconic and beloved Peanuts comics. The lineup includes renowned Dutch artist Florentijn Hofman, best known for his iconic Rubber Duck; South Korea’s pioneering character design team SUPERFICTION; German art collective inges idee and Andreas Piontkowitz, celebrated for their surreal and playful style; Seoul-based “donut magician” Jae Yong Kim; and Etsu Egami, a rising star in Japanese contemporary art. Brazilian artist AVAF is also featured, celebrating his connection to Peanuts, which was cemented during his inclusion in the Peanuts Global Artist Collective (2018-2020). Taiwan is proudly represented by four artists with distinctly different styles—Yang Mao-Lin, Ren Shen Er, Chen Tai Hwa and Demos Chiang—joining creatives from three continents for this exhibition.

Celebrating Peanuts’ ties to fashion, Snoopy and Belle in Fashion, has made its way to Taipei for the new exhibition, following its successful showcase in Paris in March. The collection, which has been touring the world and adding new designers for decades, features couture outfits specially designed for Snoopy and his sister Belle, by top luxury brands, including Chanel, Gucci, Hermès and Giorgio Armani.

In addition, with his deep-rooted connection to space exploration and NASA, Snoopy naturally takes on a space-themed role in the exhibition. In the newly designed interactive experience “Snoopy in Space”, visitors are invited to join the Peanuts gang on an immersive mission to find Snoopy’s spaceship, embarking on a fantastical journey where art and space adventure come together.

How Do You Do, Snoopy? 75 Years: A Journey of Friendship Through Art is curated by Yuling Wang of Blue Dragon Art Company, in conjunction with the Charles M. Schulz Museum and Research Center, with Daisuke Kusakari, Creative Director of the Snoopy Museum Tokyo, joining the curatorial team. With an Asian perspective at its core, the exhibition explores Snoopy’s subtle connections to Eastern culture. Through over 50 classic comic strips and newly created animations, it traces how Snoopy’s unique blend of humor and wisdom has inspired generations of fans around the world.

75 Years of Peanuts

Happiness is…75 Years. In 1950, Charlie Brown, Snoopy, and the rest of the Peanuts gang were first introduced to the world. In the 75 years since, Peanuts has become a global phenomenon, encompassing award-winning animated content, stage shows and live experiences, high profile collaborations and retail programs around the world. Artists, musicians, philosophers and fans have been inspired by Charles Schulz’ creation for over seven decades and there is no end in sight for this beloved cast of characters who speak so beautifully and simply to the human experience.