Kidz Toyz is excited to announce the launch of their new line celebrating the 75th Anniversary of Snoopy and the Peanuts gang. The line of toy musical instruments will include a ukelele, and Schroeder’s iconic red piano, which features the iconic Vince Guaraldi song “Linus and Lucy” that will make any Peanuts fan dance.  A new edition to the Kidz Toyz line is a harmonica with a molded silicone sleeve shaped like none other than Snoopy. This will bring the nostalgic feel of the iconic Peanuts® brand which, has been loved across generations and keeps attracting new fans yearly.

The piano and harmonica are set to be on shelf at Hobby Lobby, TJ Max and Burlington in Fall of 2025 and the ukelele is currently at 5 Below will also hit Walgreens during the Fall.

“Peanuts and music go together harmoniously, so it made sense to team up for an inspirational line celebrating the 75th Anniversary and to capture the cross generational appeal that a timeless brand like Peanuts is known for,” says Ken Lewis, President, Kidz Toyz USA LLC.

75 Years of Peanuts
Happiness is…75 Years. In 1950, Charlie Brown, Snoopy, and the rest of the Peanuts gang were first introduced to the world. In the 75 years since, Peanuts has become a global phenomenon, encompassing award-winning animated content, stage shows and live experiences, high profile collaborations, and retail programs around the world. Artists, musicians, philosophers, and fans have been inspired by Charles Schulz’ creation for over seven decades and there is no end in sight for this beloved cast of characters who speak so beautifully and simply to the human experience.

Peanuts
The characters of Peanuts and related intellectual property are owned by Peanuts Worldwide, which is 41% owned by WildBrain Ltd., 39% owned by Sony Music Entertainment (Japan) Inc., and 20% owned by the family of Charles M. Schulz, who first introduced the world to Peanuts in 1950, when the comic strip debuted in seven newspapers. Since then, Charlie Brown, Snoopy and the rest of the Peanuts gang have made an indelible mark on popular culture. In addition to enjoying beloved Peanuts shows and specials on Apple TV+, fans of all ages celebrate the Peanuts brand worldwide through thousands of consumer products, as well as amusement park attractions, cultural events, social media, and comic strips available in all formats, from traditional to digital. In 2018, Peanuts partnered with NASA on a multi-year Space Act Agreement designed to inspire a passion for space exploration and STEM among the next generation of students.

Kidz Toyz USA LLC
Since 1995, Kidz Toyz, Inc. has been an innovator of quality toys that are safe, fun and intelligent. In addition to manufacturing its own products, it also holds numerous licensing partnerships in the preschool area for musical instruments. www.kidztoyz.com