Charlotte, NC –– Krispy Kreme is launching a new doughnut collection inspired by Hogwarts™ School of Witchcraft and Wizardry: the all-new Harry Potter™: Houses of Hogwarts™ x Krispy Kreme Collection.

Doughnut lovers and Harry Potter™ fans alike can head to participating Krispy Kreme shops across the U.S. to experience enchanting doughnuts that bring the four Hogwarts™ houses to life

Available beginning Monday, Aug.18 for a limited time, doughnut lovers and Harry Potter™ fans alike can head to participating Krispy Kreme shops across the U.S. to experience enchanting doughnuts that bring the four Hogwarts™ houses to life through delicious flavors:

• Gryffindor™ Doughnut – an unglazed shell doughnut filled with cookie butter flavored Kreme™, dipped in red icing and Biscoff® cookie crumble, topped with golden icing drizzles and the Gryffindor™ crest.
• Slytherin™ Doughnut – an Original Glazed® doughnut topped with chocolate and green buttercreme flavored swirls, chocolate cookie sugar blend, and the Slytherin™ crest.
• Hufflepuff™ Doughnut – an unglazed shell doughnut filled with brown butter toffee flavored custard, dipped in golden yellow icing, and topped with black chocolate drizzle, cookie crunch, and the Hufflepuff™ crest.
• Ravenclaw™ Doughnut – an Original Glazed® doughnut dipped in blueberry flavored icing, topped with the Ravenclaw™ sprinkles and crest.

“We’re channeling the beloved magic of Harry Potter™ and the Houses of Hogwarts™ for a collection that is truly bewitching,” said Alison Holder, Chief Brand and Product Officer for Krispy Kreme. “But the magic is fleeting, and so are these doughnuts, so don’t miss your chance to try them!”

Witches or wizards looking for a sweet reveal can also experience a one-of-a-kind doughnut celebrating the Hogwarts houses. The new specialty Sorting Hat™ Doughnut is a filled doughnut, with a mystery-colored Kreme™ representing one of the four Hogwarts Houses, then dipped in chocolate flavored icing, sprinkled with shimmering gold stars and gold sugar, and topped with the Sorting Hat™ piece. Take a bite to see which house you will reveal. The Sorting Hat doughnut is sold separately in a limited-edition specialty box, while supplies last.

On Aug. 23, Krispy Kreme invites fans to show their love for all things Harry Potter, with a special Houses of Hogwarts day. Participating shops nationwide will give any fan who reps their favorite House of Hogwarts one free Original Glazed® doughnut, no purchase necessary while supplies last.

For fans who can’t get enough of the Wizarding World, beginning Sept. 1, Krispy Kreme will give them a chance to win a trip to either Universal Studios Hollywood or Universal Orlando Resort to experience the magic and excitement of The Wizarding World of Harry Potter.

Accompanying the doughnuts is the new Golden Snitch™ Latte, a rich golden caramel toffee-inspired latte, topped with whipped cream, Biscoff® cookie crumble, and a sprinkle of golden shimmer sugar. It’s a spellbinding, indulgent treat in every sip.

The Harry Potter™: Houses of Hogwarts™ x Krispy Kreme doughnuts are available individually and in custom-designed dozens boxes in-shop and for pickup or delivery via Krispy Kreme’s app and website. Guests can also enjoy the collection in a Krispy Kreme six-pack box delivered to select retailers.