The Coolest Game on the Floor: Dippin’ Dots and Bay Tek Entertainment Score a Sweet Partnership
Dimensional Branding Group (DBG) is thrilled to announce the expansion of a partnership facilitated by DBG and Design Plus Licensing between J&J Snack Foods Corp., owner of the iconic Dippin’ Dots brand, and Bay Tek Entertainment, Inc., a leader in arcade game manufacturing. Together, the two brands have created Dippin’ Dots Drop, an original arcade experience that brings the famous ice cream brand to life on the arcade floor.
Dippin’ Dots Drop is a fast-paced, multi-station redemption game where up to three players race the clock to catch colorful dots in rotating ice cream bowls. Easy to learn and endlessly re-playable, it captures everything fans love about the brand and brings it to life in a whole new way.
“The partnership represents a major milestone for Design Plus and the Food and Beverage Licensing Industry. This is exactly where our fans are already engaging with our iconic brands,” said Carol Janet, CEO of Design Plus and exclusive licensing agent for Dippin’ Dots and ICEE.
“We’re excited to continue our partnership with ICEE & Dippin Dots and we look forward to finding new ways to leverage this into additional game ideas and concepts. The power of ICEE and Dippin’ Dots at Family Entertainment Centers is undeniable!” said Jon Mathews, Marketing Director at Bay Tek Entertainment.
Bay Tek Entertainment brings the same passion for quality and playability to this partnership, most recently demonstrated by their top-performing 2-player hit ICEE Slush Rush, launched last year around the ICEE brand, also owned by J&J Snack Foods Corp. At Amusement Expo International, Bay Tek will also be debuting a new 1-player version of ICEE Slush Rush, further expanding the ICEE arcade lineup.
About Dimensional Branding Group: Dimensional Branding Group (DBG) is a boutique licensing agency specializing in arcade, character and entertainment brands. With a proven track record of success across diverse industries, DBG empowers brands to unlock their full potential and thrive in the global marketplace. Learn more at dimensionalbranding.com.
About Design Plus Licensing: Design Plus is an international licensing boutique, founded in 1983 and headquartered in Atlanta GA. Design Plus builds brand awareness and consumer loyalty for brand owners through carefully designed licensing programs and select licensees. For additional information visit www.dplicensing.com
About Dippin’ Dots, L.L.C.
Dippin’ Dots has produced and distributed its flash-frozen tiny beads of ice cream, yogurt, and flavored ice products since 1988. Made at the company’s production facility in Paducah, Kentucky, Dippin’ Dots distributes its unique frozen products in all 50 states and seven countries through its franchised and direct distribution network. For more information, including business opportunities, visit www.dippindots.com. Follow Dippin’ Dots on Facebook, Instagram and LinkedIn.