NEW YORK — IMG Licensing has been appointed the exclusive North American licensing representative for The Little Prince (Le Petit Prince), the timeless literary masterpiece by Antoine de Saint-Exupéry. This new partnership will focus on amplifying the global legacy for this universally cherished book through the strategic expansion and management of a comprehensive consumer products and licensing program across North America.

First published in 1943 in New York City, The Little Prince is a cultural phenomenon that transcends borders, generations, and languages. With more than 300 million copies sold worldwide and over 650 official translations, it is one of the best-selling and most widely translated books in history. The story of a young prince traveling the universe in search of friendship, love, and meaning, the book resonates as powerfully today as it did over eight decades ago, with over 5 million copies sold worldwide every year.

“At LLP Groupe, we are thrilled to embark on this new chapter with IMG Licensing in North America. The United States holds a unique place in the history of The Little Prince – the book was written and first published in New York in 1943, and the original manuscript is preserved at the Morgan Library,” said Sophie Kopaczynski, CEO LPP Groupe. “These deep historical roots make North America a particularly meaningful territory for the brand. We are confident that IMG’s expertise and market leadership will help elevate The Little Prince to new heights and forge best-in-class partnerships.”

In close partnership with The Little Prince, IMG Licensing will leverage its extensive experience in building licensing programs for some of the world’s best-known brands across publishing, art, lifestyle, fashion, and entertainment to bring the wonder and charm of the literary classic to a select range of consumer categories. These include apparel, accessories, health, beauty, food and beverage, home, garden, travel, gifts, toys, games and novelties, as well as digital and publishing. IMG will also develop location-based entertainment and immersive experiences, building on the brand’s global success with exhibitions, themed destinations, and interactive storytelling formats that vividly bring The Little Prince to life.

“The Little Prince is one of the most beloved novellas of all time and one that speaks profoundly and affectingly to values of friendship, love, loss, responsibility, and the power of imagination,” said Bruno Maglione, President of IMG Licensing. “Through its prose and beautiful water-color illustrations, it succeeds in communicating a philosophy of life that reaches adults and children alike at different levels. We are honored to work with LPP Groupe and look forward to forging product partnerships that can resonate with the millions who have been inspired by this literary unicorn.”

With The Little Prince marking the 80th anniversary of its French publication in 2026, the partnership with IMG Licensing is well-positioned to extend the brand’s major global momentum into North America. The anniversary celebration includes an illustrated interactive edition from Studio MinaLima, the designers behind the visual universe of the Harry Potter films, releasing on April 2, 2026, in over 20 languages worldwide.

To learn more about licensing opportunities with The Little Prince, please visit: imglicensing.com/brands/thelittleprince.

About The Little Prince
Since its first publication in New York in 1943, The Little Prince has become a publishing phenomenon – over 300 million copies sold – that crosses borders and eras, carrying Antoine de Saint Exupéry’s universal message. Every year, 5 million copies of this legendary book are sold worldwide. An iconic golden-haired character and a global publishing phenomenon, The Little Prince is the most translated book in the world, with over 650 official translations. The Little Prince appeals for the values it embodies and the message of hope it conveys. It’s a book that can be passed on, given as a gift and shared. Today, the world-famous character continues his journey across generations and continents, and is successfully adapted in every form: film, animated series, exhibitions and musical shows, theme parks and events all over the world!

About IMG Licensing
IMG Licensing is the global leader in brand licensing, managing licensing programs for the world’s best-known brands and trademarks. With over 25 offices worldwide, IMG Licensing provides a unique one-stop-solution for innovative brand growth across a diverse portfolio of clients from business, entertainment, fashion, food, gaming and sports. IMG Licensing is part of WME Group, a global network of businesses that represent the world’s leading talent, intellectual property, and brands. For more information, visit imglicensing.com.