Munich: Studio 100 International has signed a licensing agreement with renowned German toy manufacturer HABA for the German-speaking market. This agreement marks a significant milestone for HABA as it introduces a licensed product line into its portfolio for the first time.

The partnership covers a new Maya the Bee product line set to launch at retail from mid-August 2026, timed for the brand’s 50th anniversary in Germany. The range combines creative and early-learning toys designed to support children’s development through play.

The agreement also includes products tied to the upcoming animated feature Arnie & Barney, set within the Maya the Bee universe. The film is scheduled for an international rollout from April 2026, followed by its German theatrical release on September 4, 2026.

The collaboration reflects a shared commitment to sustainability and education, with Maya the Bee serving as a long-standing ambassador for environmental awareness and insect protection.

The launch will be supported by a multi-channel marketing campaign and dedicated retail activities throughout the second half of 2026.

About Studio 100 International
Studio 100 International is a leading force in children’s and family entertainment, producing and distributing high-quality movies and series that inspire audiences worldwide. Based in Munich, the company oversees beloved global brands including Maya the Bee, Mia and me, and Heidi, and operates its own state-of-the-art animation studio, Studio Isar Animation.

In 2025, Studio 100 International was honored as “International Studio of the Year” at the Animation Magazine Hall of Fame Awards — underscoring its creative excellence and international impact. As part of the Belgian Studio 100 Group, the company contributes to a globally recognized entertainment ecosystem spanning media, brands, and theme parks across Europe. For further information: www.studio100international.com | LinkedIn

About HABA
HABA is a traditional German brand with more than 85 years of experience in developing high-quality, inspiring toys and games. The company, based in Bad Rodach, stands for quality, creativity, and a deep passion for children’s play — from first grasping toys to sophisticated board games for teenagers and adults. With innovative ideas, a strong commitment to sustainability and a clear focus on supporting children’s development through playful learning, HABA creates memorable play experiences across all age groups and product categories.