Play Mechanix, the developer behind the Big Buck Hunter franchise, has appointed Dimensional Branding Group (DBG) as an official brand licensing agent. DBG, specializing in arcade brand licensing, will work on expanding the licensed product portfolio of Big Buck Hunter. This will include lifestyle, gambling, lottery, and other product categories aligned with the spirit of the iconic brand.

Big Buck Hunter, one of the most recognized names in arcade gaming, has entertained millions of fans across bars, family entertainment centers, arcades, and homes worldwide since its debut. The brand has cultivated a fiercely loyal and growing competitive community, highlighted by the annual Big Buck World Championship, an international tournament drawing top players from the U.S., Canada, and Australia to compete for more than $125,000 in prizes. With DBG’s expertise in brand strategy and arcade licensing, Play Mechanix aims to bring the Big Buck Hunter experience to fans beyond the arcade floor.

“Growing up in Wisconsin, Big Buck Hunter has always been one of my favorite games of all time. We are huge fans of Big Buck Hunter and are so excited to work with the Play Mechanix team. This is a natural fit for us, and we believe there are great opportunities to expand their licensing program,” said Andrew Neerdaels, Licensing Manager, Dimensional Branding Group.

“Already one of the best-selling arcade game franchises of all-time, Big Buck Hunter continues to surge in popularity and cultural relevance after more than 25 years since its initial release. We are thrilled for Dimensional Branding Group to help deliver the special authenticity and uniqueness of the Big Buck Hunter brand to more people in more places,” said George Petro, President, Play Mechanix.

Dimensional Branding Group will be exhibiting at Licensing Expo in Las Vegas, debuting Big Buck Hunter and other marquee brands at Booth D142.

About Dimensional Branding Group
Dimensional Branding Group (DBG) is a boutique licensing agency specializing in arcade, character and entertainment brands. With a proven track record of brokering deals that have generated millions in revenue, DBG drives brands to unlock their full potential and thrive in the global marketplace. Learn more at dimensionalbranding.com.

About Play Mechanix
Founded in 1995 by former Midway game designer George Petro (NARC, Terminator 2: Judgment Day, Revolution X), Play Mechanix – in partnership with Raw Thrills – is the world leader in the design, development and manufacturing of arcade video games, including hit releases such as the Big Buck Hunter series, Top Gun: Maverick, NBA Superstars, Pulp Fiction Pinball, Minecraft Dungeons Arcade, Halo: Fireteam Raven, The Walking Dead, MotoGP, Aliens Armageddon, Terminator Salvation and many, many more.