Featuring three  Buffalo Wild Wings’ sauces – Parmesan Garlic, Medium Buffalo and Asian Zing – the lineup delivers bold, sports-bar-inspired wings flavors

KEY POINTS

• Pringles and Buffalo Wild Wings – the largest sports bar brand in the United States – have teamed up to make snacking bigger, bolder, and more flavorful than ever.
• The new roster features three flavors inspired by fan-favorite Buffalo Wild Wings sauces: Parmesan Garlic, Medium Buffalo and Asian Zing.
• Kick off game day right and find the Pringles x Buffalo Wild Wings flavored crisps at select retailers starting in July, expanding nationwide in September.

Chicago, IL — Mars Inc.’s Pringles and Buffalo Wild Wings are launching taste of three legendary wing sauces to in potatoe chips.

The collab is Pringles first with a national restaurant brand in more than five years.

“When two brands that are synonymous with game day and flavor come together, fans expect something big,” said Mauricio Jenkins, Salty Snacks Brand & Content Lead, Mars Snacking North America. “We’ve taken the unmistakable flavors people love from Buffalo Wild Wings and packed them into our iconic stackable crisps, creating a lineup that’s made for every kickoff, watch party and tailgate.”

The new Pringles x Buffalo Wild Wings lineup delivers a flavor  with a range of heat levels:

•  Pringles x Buffalo Wild Wings Parmesan Garlic: The MVP of savory snacking, featuring a tangy citrus note followed by aged parmesan, roasted garlic, Italian herbs and a hint of red spice.
• Pringles x Buffalo Wild Wings Medium Buffalo: A game day classic that delivers tangy Buffalo flavor with cayenne heat and a smooth buttery finish.
• Pringles x Buffalo Wild Wings Asian Zing®: Bringing a blitz of sweet heat with notes of tanginess from rice vinegar, followed by heat from chili peppers and balanced with a hint of soy sauce and ginger.

“We’re excited to partner with Pringles to bring Buffalo Wild Wings flavors to snack lovers in a whole new way,” said Tristan Meline, Brand President, Buffalo Wild Wings. “From game day to every day, these crisps capture the bold taste fans know and love from B-Dubs. It’s a fun way to introduce new consumers to the brand and invite them to experience our legendary flavors firsthand.”