Kings League Brazil Makes Its Licensing Debut at Escolar Office 2026
Kings League Brazil is launching its first licensed product collection in partnership with Jandaia, marking the brand’s debut in the stationery category. The collection will be unveiled from August 2–5 at Escolar Office Brasil, the largest business trade show in the Americas for the stationery, school supplies, office supplies, and organization sectors, marking Kings League Brazil’s entry into the Brazilian licensing market.
Developed by Jandaia, the collection features 14 notebook models, including spiral-bound and composition notebooks, across 10 exclusive designs. The layouts showcase the visual identity of Kings League Brazil and participating teams, allowing fans to choose products inspired by both the league and their favorite clubs. The launch represents Kings League’s first step into Brazil’s licensed consumer products market and reflects the growing expansion of digitally native properties into traditional retail categories such as stationery and school supplies. In addition to the new collection, Jandaia’s booth will feature an Instagrammable space inspired by the Kings League Brazil universe.
Created to combine sports, entertainment, and digital culture, Kings League has transformed the way audiences experience football by introducing innovative rules, integrating content creators into the competition, and broadcasting matches live. In Brazil, the league has already amassed more than 2.3 million followers across its social media channels, while its first split generated more than 136 million views, establishing Kings League as one of the country’s leading digital sports phenomena.
About Kings League Brazil
Created by soccer legend and entrepreneur Gerard Piqué, the Kings League has become a global phenomenon, revolutionizing the way we understand soccer and sports. It is a new 7-a-side soccer league, with teams presided over by the world’s best streamers and content creators, and innovative rules that seek to unite the best of soccer with the latest trends in sports and new ways of communication and understanding the world.
https://kingsleague.pro/pt/brazil
https://www.instagram.com/kingsleague_br/
https://www.tiktok.com/@kingsleague_br
https://www.youtube.com/@KingsLeagueBrazil
About Redibra:
A pioneering licensing and brand extension agency in Brazil, Redibra manages a select portfolio of brands that includes Galinha Pintadinha, Nintendo, Chevrolet, Ursinhos Carinhosos, Netflix, Bravado, Kings League, Spiralcute.
Winner of numerous national and international awards, the agency is recognized for its strategic planning, innovation, and commitment to its commercial partners in managing and growing their brands.
Redes sociais da Redibra:
Site: www.redibra.com.br
Linkedin: www.linkedin.com/company/redibra-licensing
Instagram: www.instagram.com/redibra
