Hasbro and the NFL are teaming up for a new Beyblade X collaboration: Beyblade X: NFL AFC and NFC CX Tops ($34).

The new sets have launched on Amazon and will arrive at Target in spring 2027.

The collaboration features two Beyblade X CX Tops with deco inspired by the NFC and AFC, plus 32 team logo stickers so fans can customize their Tops to represent their favorite team. The set also includes two NFL-themed launchers.

Fans can also scan the Beyblade X NFL Collab Tops in the Beyblade X app to unlock rewards, track their Top collection in the “Beylocker” and compete against other players.

Experience Beyblade X, the next generation of Beyblade stadiums, launchers, and t. The Beyblade X and NFL Collab multipack set includes 2 right-spinning TakaraTomy-designed CX Tops and 2 NFL-themed launchers (Beystadium required, sold separately). Launch right into battle or reconfigure the interchangeable blade, ratchet, and bit of Tops in this pack with those of other Beyblade X Tops (sold separately) to build a Beyblade Top. Includes 2 Beyblade X CX Tops and 32 stickers of NFC and AFC football team logos to customize the Tops. Beyblade X features the X-Celerator Gear System to level up your game. When the gear of a Beyblade X Top engages the rail of the Beystadium arena, it can super-accelerate into an Xtreme Dash around the stadium. Bladers launch their Tops into clashes against their opponent’s Tops to score points: first to score four points wins.

Beyblades were developed by Takara Tomy and licensed to Hasbro for launch in 1999.