Rockport Names Matt Leinart Brand Ambassador
Rockport, the American footwear brand known for bringing together all-day comfort, versatile style and performance-driven design, today announced football icon and sports analyst Matt Leinart as its newest brand ambassador. Launching with Rockport’s Fall 2026 campaign, “10 Minutes to Kickoff,” the partnership celebrates shoes built for real Comfort in Motion, from workdays and travel days to family time, sidelines and everything in between.
From the broadcast booth to the football field, Leinart’s schedule demands footwear that can keep pace. The campaign puts that versatility to the test, following Leinart as an unexpected traffic jam leaves him with just minutes to make it to his youth football team’s practice. Rather than miss kickoff, he leaves his car behind and takes off on foot, running through the neighborhood before arriving at the field just in time to lead the team’s first drill.
“Life looks a lot different for me now than it did when I was playing,” said Leinart. “I’m going from the broadcast to spending time with my family. I want to feel good in what I’m wearing and know it can keep up with my day. That’s what I appreciate about Rockport.”
A Heisman Trophy winner and former NFL quarterback, Matt Leinart has successfully transitioned from the field to sports media. Today, he is a prominent football analyst, drawing on his experience at the highest levels of the game to offer insight and expertise to sports audiences.
“Matt’s evolution from elite athlete to broadcaster is a great reflection of how careers and lifestyles continue to evolve. He brings the same drive and versatility to life today that defined him on the field, and that makes him an exciting partner for Rockport. Through this campaign, we’re bringing to life our belief that footwear should be ready for whatever the day demands without asking consumers to compromise on comfort or style,” said Christina Martin Pieper, EVP, Lifestyle at Authentic, owner of the Rockport brand.
The Rockport Fall 2026 campaign launches globally on September 9, 2026, on social channels and Rockport.com.
About Rockport
Rooted in innovation and comfort, Rockport is an American footwear brand that has blended performance technology with sophisticated style since 1971. Rockport creates Men’s and Women’s footwear made for work, travel, weekends and Comfort in Motion. Learn more at Rockport.com.
