Tampa, FL – Ashley Furniture has appointed Grammy-nominated artist Teddy Swims as its first Chief Mood Officer, introducing him as the face of a new campaign for the Ashley Luxe collection.

The campaign explores how music, style, and design interact to create the mood of a home. Ashley Luxe, launched as the brand’s latest premium collection, is designed for consumers seeking luxury aesthetics alongside practical comfort. The collection includes five lines: Bracken, Neo, Calden, Modero, and Whitehaven, each offering designs and materials intended to balance style and functionality.

Swims said, “I’m so excited to officially be Ashley’s newest CMO, Chief Mood Officer, that is. Music has always been a huge part of how I set the mood and I love bringing the same idea into the home. I’ve never fit into one box when it comes to music or style, and I don’t think your space has to either. That’s what I love about Ashley Luxe. It feels elevated and beautifully designed, but still like a place you can comfortably live in.”

As part of the collaboration, Ashley is offering a sweepstakes where one fan will receive a room experience curated by Swims, featuring Ashley Luxe products chosen to reflect the campaign’s focus on mood-driven design. The grand prize includes a trip for two to a Teddy Swims concert, Ashley Luxe furnishings to create a listening space, an autographed vinyl, and a record player.

Todd Wanek, Ashley’s President and CEO, stated, “As Ashley Luxe continues to grow, we’re focused on helping customers create spaces that reflect who they are and how they want to live. Teddy brings a distinctive point of view to this campaign, helping us show Ashley Luxe through a fresh lens while celebrating the role personal style plays in making a home your own.”