WHAT: Fandom retailer BoxLunch, in partnership with Universal, is transporting fans to the kingdom of Far Far Away with the launch of its exclusive new Shrek Far Far Away collection, inspired by DreamWorks Animation’s Academy Award winning film franchise. The line will be available at BoxLunch stores nationwide. DreamWorks Animation’s new film in the franchise, Shrek 5, arrives in theaters worldwide next summer.

To celebrate the collection, BoxLunch will bring the fairytale world of Shrek into our world through a series of in-store experiences at their Westfield Fashion Square in Sherman Oaks, CA, and Florida Mall in Orlando, FL, on October 24-25 and November 7-8 at Memorial City Mall in Houston, TX, and American Dream in East Rutherford, NJ. Each experience will include an immersive Shrek’s Swamp Photo Booth and build-your-own bouquets at Fiona’s Flower Cart (at Sherman Oaks Fashion Square and Memorial City Mall locations only). During the two-day in-store events, guests who arrive dressed as their favorite Shrek character will receive 30% off Shrek merchandise. The special offer will also be available at all BoxLunch stores on Halloween, October 31.

Additional in-store activities will include a nationwide Golden Onion Search at all BoxLunch locations on Halloween, October 31. The first guest to find the hidden Golden Onion at each store will not only get to keep it but also receive a $25 BoxLunch gift card. Fans can also collect one of five exclusive Far Far Away postcards with any Shrek purchase, while supplies last.

Follow @BoxLunchGifts on Instagram, TikTok, Facebook and X for the latest updates on the event and fandom drops.

WHEN: The Far Far Away Collection launches October 25, 2026.

WHERE: The collection will be available in BoxLunch stores nationwide and BoxLunch.com. Events will be held at BoxLunch locations at Westfield Fashion Square Mall in Sherman Oaks, The Florida Mall in Orlando, Memorial City Mall in Houston, and American Dream in East Rutherford.

ASSETS: Product images are available HERE 

ABOUT BOXLUNCH
BoxLunch is a specialty retailer offering a curated collection of licensed pop culture merchandise. With every $10 spent across the retailers’ themed product offering of apparel, accessories, home goods, gift and novelty, and collectibles, BoxLunch will provide a meal to a person in need through its philanthropic partnerships.* To join the movement and help in the fight against hunger, visit BoxLunch in-store or online at boxlunch.com to learn more on how you can get involved in your local community. BoxLunch is headquartered in CA and currently operates over 280 stores throughout the US. For more information, please visit our e-commerce website and Facebook.com/boxlunchgifts or follow us on TikTok, Twitter and Instagram at @BoxLunchGifts.

About Universal Consumer Products & Games
Universal Consumer Products & Games (UCPG) brings NBCUniversal’s iconic characters, stories and franchises into fans’ everyday lives through innovative consumer products, games and digital experiences. Working with world-class licensees, retailers and strategic partners around the globe, UCPG creates products and experiences across toys, collectibles, apparel, publishing, home, lifestyle, video games and emerging digital platforms. Its diverse portfolio includes beloved properties from Universal Pictures, Illumination, DreamWorks Animation, Focus Features, Peacock and NBC. UCPG is a line of business within Universal Destinations & Experiences’ Franchise, Products & Partnerships team.

About DreamWorks Animation’s Shrek 5
This summer, DreamWorks Animation invites audiences on a thrilling, magical new comedy adventure from one of the most beloved global animated franchises of all time: Shrek 5.

Comedy legends Mike Myers, Oscar® nominee Eddie Murphy and Cameron Diaz return to their signature roles as Shrek, Donkey and Fiona. Emmy winning superstar Zendaya (The Odyssey, Dune franchise) joins the cast as Shrek and Fiona’s daughter Felicia, along with Marcello Hernandez (Saturday Night Live, Happy Gilmore 2) and Skyler Gisondo (Superman, Booksmart) as Felicia’s brothers, Fergus and Farkle.

Shrek 5 is directed by acclaimed filmmakers and Shrek franchise veterans Conrad Vernon and Walt Dohrn. Vernon was a member of the directing team on the Academy Award® nominated Shrek 2 as well as on DreamWorks Animation’s Madagascar 3: Europe’s Most Wanted and Monsters vs. Aliens. Vernon has also provided the voice of Shrek fan-favorite Gingerbread Man, aka “Gingy,” across all titles in the Shrek Universe. Dohrn worked on the second and third Shrek films as a writer and artist and as Head of Story on the fourth film. Dohrn also voiced the character of Rumpelstiltskin in Shrek Forever After. Dohrn served as co-director on the first Trolls film and directed Trolls World Tour and Trolls Band Together.

The film is produced by returning producer Gina Shay (Trolls franchise), who produced Shrek Forever After. The executive producers are Shrek franchise veterans Adam Adamson and John H. Williams, who have worked on every film in the series, and Illumination founder and CEO Chris Meledandri. The film is co-directed by Brad Ableson (Minions: The Rise of Gru, The Simpsons).

For the past two decades, audiences have been enchanted by the delightful, irreverent adventures of a misunderstood ogre and his ragtag group of roguish fairytale folk, based on the book by acclaimed author William Steig. Beginning in 2001 with Shrek, the winner of the first ever Academy Award® for Best Animated Feature, Shrek, Donkey and Fiona (along with their friends, family and tormentors), have grown into an indelible part of pop culture, reminding audiences around the globe that beauty is in the eye of the beholder.

The four Shrek films have earned more than $2.9 billion worldwide, spawning a global live-touring show, an award-winning Broadway musical that earned eight Tony nominations and 12 Drama Desk nominations, plus an immersive, top-tourist destination in London and popular events and attractions across Universal Destinations & Experiences’ theme parks.