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Crayola – Adidas – Donovan Mitchell
The collection included three bright colored sneaker sets in iconic Crayola colors and complementary apparel for kids and adults. Coverage in prominent outlets like Sports Illustrated, Bleacher Report, Complex, HYPEBEAST led up to the global product launch on October 2nd on adidas.com and at select retailers.
Disney – Keith Haring – Coach
Garnering worldwide acclaim, this licensing collection is unlike anything the world has seen. An artist property, an American diversified multinational mass media, an entertainment conglomerate, and a global luxury design house came together with Artestar to produce a collection full of inspiration and huge market success.
Fila – The Very Hungry Catepillar
FILA Kids China and World of Eric Carle partnered for an apparel and accessories collaboration that launched September 2020 in 500 Fila Kids’ Stores and online in China, Hong Kong, and Macau. To further engage young fans, Fila teamed up with English education pioneer (EF Education) for a custom app #Bloom with Eric Carle# live streaming on Fila’s website and Tmall flagship Store inviting teachers to interact with children utilizing The Very Hungry Caterpillar kits.
NERF – Fortnite – Jazwares – Travis Scott
This launch brought the biggest virtual collaboration in history to the real world, garnering coverage across the gaming, fashion, lifestyle and music press with articles in Complete, High Snobiety and Hypebeast, to name a few.
Peanuts – Barkbox
Peanuts and BarkBox came together in December of 2020 to bring holiday cheer to pups and their parents with holiday-themed Peanuts offerings in BARK’s monthly subscription boxes. Over 30 skus of toys and treats themed to Snoopy, Charlie Brown, and the rest of the Peanuts gang were sold across the BarkBox and SuperChewer lines. Peanuts and BarkBox supported the program with digital activations, including commercials that ran across digital platforms. Both brands also posted across owned social media channels and supported with influencer activations. The program garnered significant press, including mentions in Elite Daily, Newsweek, and Rolling Stone.
Pokémon – Longchamp
The Longchamp x Pokémon collection combined two iconic brands renowned for their creativity and design. Blending French elegance and Japanese kawaii, the 27 unique, Pikachu-adorned products included bags, phone cases, scarves and keyrings. The collaboration was Longchamp’s most impactful to date in terms of turnover and media value, with an incredible 30,000 items sold at retail.
The Met – Allbirds, Baggu, Catbird, J.Crew, Estee Lauder, Mast, The Sill
The Met 150 Edit featured products by ACME Studio, Allbirds, Baggu, Bulova, Catbird, crewcuts by J. Crew, Estée Lauder, Kidrobot, Mast, Native Union, and The Sill. Leveraging the unique design sensibilities for which they are known, these 11 brands created exclusive items inspired by highlights from the Museum’s permanent collection or The Met’s signature red.
