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Benvolio 1938 – Masha and the Bear Sunflower Oil
This case is pioneering for both brands – Benvolio 1938, that for the first time in Italy produces oil featuring a cartoon, and Masha and the Bear that for the first time ever enters this specific product category in Italy. When it comes to Masha, the success is assured in any category and type of business, and that can be proved by its long-term partners – the world’s largest media and CP giants such as NETFLIX, Amazon, ByteDance, CCTV, Google, NBCUniversal, Rai, France TV, SBT, Televisa as well as Ferrero, Simba Dickie Group, Hachette, Spin Master, Panini, Egmont and more.
Brands for Fans – KISS Dark Rum
This year, Epic Rights worked with Brands for Fans, a Swedish spirits company dedicated to bringing branded liquor to music-lovers, to launch a massively successful KISS rum collection. Within 4 months of launching, the line of spirits has already been recognized with four awards and has generated thousands upon thousands of impressions on social media with a beautiful and comprehensive marketing campaign.
Cacau Show – NBA Easter Confectionery
Key activation on the point of sale by creating a licensed Chocolate Easter Eggs of the NBA. Bringing a lot of value for both brands and for the fans. Chocolate Easter eggs came with an exclusive gift: Mini basketball featuring the NBA logo, Chicago Bulls and Los Angeles Lakers.
Fizz Creations – SLUSH PUPPiE & ICEE Maker
Everyone loves an ice-cold slushie, unfortunately a knock-on effect of the global pandemic has seen ‘stay at home’ orders and restrictions on entertainment destinations put in place. Just how would slushie lovers get their fix? Well, thanks to Fizz Creations, consumers can make their very own slushies from the comfort of home with the ICEE and SLUSH PUPPiE Machines. In fact, these retro machines have been a proven hit worldwide with record sales in 2020 and another bumper year on the horizon for 2021.
Guandong Jintian Animation Co. – Peppa Pig Baby Snacks
Guangdong Jintian Animation Co., Ltd. is a joint stock company engaged in casual snacks and organic food, integrating product R&D, design, marketing, operation and sales, and is the leading licensee company in Food & Beverage across China. It reveals Peppa collaboration in baby food in 2021. About 20 SKUs are launched in more than 200 thousand channels, including Tmall, JD.com, NKA, LKA, Hyper, CVS, mom and pop stores, and motherly shops. It is going to advertise Peppa collaborations in high frequency in CCTV Children, Golden Eagle Cartoon and other well-known TV channels, leading the industry to a better future.
Kinnerton Confectionery – Harry Potter Chocolate Range
We were able to push our creative boundaries in terms of mould development, exclusive M&S style guide creation and product innovation. We saw a huge rise in Harry Potter social media activity post launch in M&S stores encouraging further Christmas sales. The range launched on highly adorned FSDU’s, including 100 showstoppers which executed the range perfectly creating the in-store theatre required, bringing British made Harry Potter confectionery to a huge customer audience.
Vignobles Bardet – Peaky Blinders Wine
Banijay Brands, in partnership with official Peaky Blinders brand owner and producer, Caryn Mandabach Productions, launched the first official Peaky Blinders wine with renowned French vineyard, Vignobles Bardet. Inspired by the multi-award winning drama, Vignobles Bardet created two red wines, a Saint-Émilion and a Saint-Émilion Grand Cru, born from the highly-regarded Bordeaux region. Following research into 1920s wine in partnership with wine historian Jean-Michel Chevet, the offerings give buyers the opportunity to immerse themselves in the world of Peaky Blinders, with an authentic taste of the 1920s in the very style that would be shared at the Shelby table.
Yuengling – Hershey’s Porter
What took so long for a collaboration between Yuengling, America’s #1 craft brewer and Hershey’s, America’s #1 chocolate? Yuengling Hershey’s Chocolate Porter is a fresh take on Yuengling’s nearly 200-year-old Dark Brewed Porter. This licensed product marks the first-ever collaboration for Yuengling and Hershey’s first venture into packaged beer. Combining the classic taste of Yuengling’s Porter with the unmistakable taste of Hershey’s chocolate to create a deliciously unique and smooth porter with hints of roasted malts and a rich chocolate finish. Available while supplies last throughout Yuengling’s entire 22-state footprint in bottles and on draft.
