Inclusion Diversity Equity & Accessibility (IDEA) Statement

The global licensing industry is committed to attracting, developing and retaining the best and brightest from all backgrounds to achieve superior business goals. To that end, Licensing International has gathered a group of industry leaders to form the Inclusion, Diversity, Equity and Accessibility (IDEA) Committee, to help its members and the broader licensing community build diverse and inclusive workplaces.

Global Study of Diversity in Licensing

In February of 2020, Licensing International initiated the first-ever global study of diversity in the licensing business community. This study, conducted by the Geena Davis Institute on Gender in Media at Mount St. Mary’s University (GDIGM), compiles responses from a global survey of member companies with supplemental research and data analysis to provide insights into the current state of diversity in the licensing community and establish benchmarks from which to measure progress over time. The results of the study and Diversity & Inclusion Toolkit are available to download for free.

Key IDEA Goals & Objectives

Analyze how the brand licensing industry compares to the broader business community through research and outreach.

Develop a tool kit for best practices to recruit, support, promote and retain staff with diverse experiences and attributes.

Partner with companies, organizations and universities to develop best practices and facilitate the dissemination of best practices.

Celebrate companies for outstanding work and achievements.

Establish benchmarks and hold ourselves accountable.

Ensure diversity on the Licensing International Board of Directors.

Recognize this as ongoing effort that will continually evolve.

IDEA Committee Members

Chairperson

Jamie Stevens

EVP of Worldwide Consumer Products

Sony Pictures Entertainment

Naz Amarchi-Cuevas

Chief Commercial Officer

SYBO Games

Juli Boylan

Global Franchise Development & Licensing Out

Spin Master Ltd.

Krystyna Braxton

Apparel Licensing Manager

NFL Players Association

Anita Castellar

CEO

FanGirl Consulting & Brand Management, LLC

Brandi Hammons

Director of Marketing

BoxLunch

Janet Hsu

CEO

Horizon Group USA

Todd Kaufman

Vice President, Business Development

Beanstalk
D&I University Outreach Subcommittee Chair

Cindy Levitt

Senior Vice President

Mad Engine

Maggie Matthews

VP

USAopoly

Roz Nowicki

Head of Global Consumer Products and Franchise Marketing

Mattel, Inc.

Steven Wolfe Pereira

CEO

Encantos
D&I Thought leadership Subcommittee Chair

Garry Wallace

Founder

GWALLDESIGN

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