Inclusion, Diversity, Equity and Accessibility Committee


Licensing International IDEA

(Inclusion Diversity Equity and Accessibility) Statement

The global licensing industry is committed to attracting, developing and retaining the best and brightest from all backgrounds to achieve superior business goals. To that end, Licensing International has gathered a group of industry leaders to form the Inclusion, Diversity, Equity and Accessibility (IDEA) Committee, to help its members and the broader licensing community build diverse and inclusive workplaces.

Thank you to our Sponsors:

Champion-level NFLPA; Supporter-level Sony Pictures Entertainment & Peanuts Worldwide, a division of WildBrain

Global Study of Diversity in Licensing

In February of 2020, Licensing International initiated the first-ever global study of diversity in the licensing business community. This study, conducted by the Geena Davis Institute on Gender in Media at Mount St. Mary’s University (GDIGM), compiles responses from a global survey of member companies with supplemental research and data analysis to provide insights into the current state of diversity in the licensing community and establish benchmarks from which to measure progress over time.

Results of the Study and Diversity & Inclusion Toolkit
are available to download for free

Key Goals & Objectives of the IDEA Committee include:

Analyze how our industry compares to the broader business community through research and outreach. (Results of the Study are available to download for free)
Develop a tool kit for best practices to recruit, support, promote and retain staff with diverse experiences and attributes. (The Diversity & Inclusion Toolkit is available to download for free)
Partner with companies, organizations and universities to develop best practices and facilitate the dissemination of best practices.
Celebrate companies for outstanding work and achievements.
Establish benchmarks and hold ourselves accountable.
Ensure diversity on the Licensing International Board of Directors.
Recognize this as ongoing effort that will continually evolve.

IDEA Committee Members


Jamie Stevens

EVP of Worldwide Consumer Products

Sony Pictures Entertainment

Naz Amarchi-Cuevas

Chief Commercial Officer

SYBO Games

Juli Boylan

Global Franchise Development & Licensing Out

Spin Master Ltd.

Krystyna Braxton

Apparel Licensing Manager

NFL Players Association

Anita Castellar


FanGirl Consulting & Brand Management, LLC

Brandi Hammons

Director of Marketing


Janet Hsu


Horizon Group USA

Todd Kaufman

Vice President, Business Development

D&I University Outreach Subcommittee Chair

Cindy Levitt

Senior Vice President

Mad Engine

Maggie Matthews



Roz Nowicki

Head of Global Consumer Products and Franchise Marketing

Mattel, Inc.

Steven Wolfe Pereira


D&I Thought leadership Subcommittee Chair

Garry Wallace




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