Inclusion Diversity Equity & Accessibility (IDEA) Statement
The global licensing industry is committed to attracting, developing and retaining the best and brightest from all backgrounds to achieve superior business goals. To that end, Licensing International has gathered a group of industry leaders to form the Inclusion, Diversity, Equity and Accessibility (IDEA) Committee, to help its members and the broader licensing community build diverse and inclusive workplaces.
Global Study of Diversity in Licensing
In February of 2020, Licensing International initiated the first-ever global study of diversity in the licensing business community. This study, conducted by the Geena Davis Institute on Gender in Media at Mount St. Mary’s University (GDIGM), compiles responses from a global survey of member companies with supplemental research and data analysis to provide insights into the current state of diversity in the licensing community and establish benchmarks from which to measure progress over time. The results of the study and Diversity & Inclusion Toolkit are available to download for free.
Key IDEA Goals & Objectives
Analyze how the brand licensing industry compares to the broader business community through research and outreach.
Develop a tool kit for best practices to recruit, support, promote and retain staff with diverse experiences and attributes.
Partner with companies, organizations and universities to develop best practices and facilitate the dissemination of best practices.
Celebrate companies for outstanding work and achievements.
Establish benchmarks and hold ourselves accountable.
Ensure diversity on the Licensing International Board of Directors.
Recognize this as ongoing effort that will continually evolve.
IDEA Committee Members
Chairperson
Jamie Stevens
EVP of Worldwide Consumer Products
Sony Pictures Entertainment
Naz Amarchi-Cuevas
Chief Commercial Officer
SYBO Games
Juli Boylan
Global Franchise Development & Licensing Out
Spin Master Ltd.
Krystyna Braxton
Apparel Licensing Manager
NFL Players Association
Anita Castellar
CEO
FanGirl Consulting & Brand Management, LLC
Brandi Hammons
Director of Marketing
BoxLunch
Janet Hsu
CEO
Horizon Group USA
Todd Kaufman
Vice President, Business Development
Beanstalk
D&I University Outreach Subcommittee Chair
Cindy Levitt
Senior Vice President
Mad Engine
Maggie Matthews
VP
USAopoly
Roz Nowicki
Head of Global Consumer Products and Franchise Marketing
Mattel, Inc.
Steven Wolfe Pereira
CEO
Encantos
D&I Thought leadership Subcommittee Chair
Garry Wallace
Founder
GWALLDESIGN
Special Thanks to Our Sponsors
Champion Level
Supporter Level
