Inclusion, Diversity, Equity and Accessibility Committee
Licensing International IDEA
(Inclusion Diversity Equity and Accessibility) Statement
The global licensing industry is committed to attracting, developing and retaining the best and brightest from all backgrounds to achieve superior business goals. To that end, Licensing International has gathered a group of industry leaders to form the Inclusion, Diversity, Equity and Accessibility (IDEA) Committee, to help its members and the broader licensing community build diverse and inclusive workplaces.
Global Study of Diversity in Licensing
In February of 2020, Licensing International initiated the first-ever global study of diversity in the licensing business community. This study, conducted by the Geena Davis Institute on Gender in Media at Mount St. Mary’s University (GDIGM), compiles responses from a global survey of member companies with supplemental research and data analysis to provide insights into the current state of diversity in the licensing community and establish benchmarks from which to measure progress over time.
Results of the Study and Diversity & Inclusion Toolkit
are available to download for free
Key Goals & Objectives of the IDEA Committee include:
Analyze how our industry compares to the broader business community through research and outreach.
Develop a tool kit for best practices to recruit, support, promote and retain staff with diverse experiences and attributes. (Toolkit will be available August 3rd)
Partner with companies, organizations and universities to develop best practices and facilitate the dissemination of best practices.
Celebrate companies for outstanding work and achievements.
Establish benchmarks and hold ourselves accountable.
Ensure diversity on the Licensing International Board of Directors.
Recognize this as ongoing effort that will continually evolve.
IDEA Committee Members
EVP of Worldwide Consumer Products
Sony Pictures Entertainment
Chief Commercial Officer
Global Franchise Development & Licensing Out
Spin Master Ltd.
Apparel Licensing Manager
NFL Players Association
Anita (Santiago) Castellar
FanGirl Consulting & Brand Management, LLC
Director of Marketing
Horizon Group USA
Vice President, Business Development
Senior Vice President
Executive Vice President
Peanuts Worldwide LLC a Division of WildBrain
Steven Wolfe Pereira