Kings League Enters Brazilian Licensing Market
Kings League Brazil is launching its first licensed product collection in partnership with Jandaia, marking the brand’s debut in the stationery category.
The collection will be unveiled from August 2–5 at Escolar Office Brazil, the largest business trade show in the Americas for the stationery, school supplies, office supplies, and organization sectors, marking the league’s entry into the Brazilian licensing market.
Developed by Jandaia, the collection features 14 notebook models, including spiral-bound and composition notebooks, across 10 exclusive designs. The layouts showcase the visual identity of Kings League Brazil and participating teams, allowing fans to choose products inspired by both the league and their favorite clubs. The launch represents Kings League’s first step into Brazil’s licensed consumer products market and reflects the growing expansion of digitally native properties into traditional retail categories such as stationery and school supplies. In addition to the new collection, Jandaia’s booth will feature an Instagrammable space inspired by the Kings League Brazil universe.
Created to combine sports, entertainment, and digital culture, Kings League has transformed the way audiences experience football by introducing innovative rules, integrating content creators into the competition, and broadcasting matches live. In Brazil, the league has already amassed more than 2.3 million followers across its social media channels, while its first split generated more than 136 million views, establishing Kings League as one of the country’s leading digital sports phenomena.