Bulldog Licensing has been appoint as the licensing agent for Team GB.

Team GB selects the UK’s athletes to compete in the Olympic Games. It was previously represented for licensing by The Point.1888.

With one of the most trusted and recognized brands in British sport, Team GB has partnered with Bulldog to create fresh momentum in the licensing sector ahead of the Los Angeles 2028 Olympic Games and beyond.

Team GB’s online store boasts big selling items in sportswear, leisurewear and accessories, but as interest grows ahead of the summer Games in two years’ time, Bulldog and Team GB will work together to expand their offering across homeware, gifting, novelties, sporting equipment, calendars, cards, stationery and more.

Regarded as one of the most successful Olympic nations of all time, Team GB enjoyed a record-breaking Olympic Winter Games in Milano-Cortina earlier this year, and Bulldog will be working to ensure that the public’s love for the brand at Games-time is extended into year-round retail opportunities.

Amber Jeffries Keel, Senior Licensing and Retail Manager for Team GB says: “We’re delighted to be working with Bulldog to expand and enhance the reach of the now iconic Team GB brand. We know that the public recognise and respect the extraordinary efforts of Team GB’s athletes and we want to be able to capitalise on that love and ensure everyone can show their support for the team through an increased licensed product offering.”

Bulldog MD Rob Corney adds: “Team GB is the standard bearer for excellence in British sport and we are delighted to able to partner with them at this exciting time ahead of the Los Angeles 2028 Olympic Games. With that in mind, now is an ideal time to further grow the reach of the Team GB brand with a series of carefully chosen and appropriate licensees. And we’re ready. In fact, you could say that the Bulldog team plans to hit the ground running!”

About Bulldog Licensing
Bulldog Licensing was founded in 2007. Today we are one of the leading agencies in Europe, working with many of the world’s leading brand owners to develop merchandise programmes ready for the international and domestic licensing markets. Bulldog has an excellent reputation and contacts throughout the world of retailing and licensing. Our diverse portfolio includes classics like Care Bears, Sesame Street, Me to You, Mr Bean, and Popeye, publishing successes like Beano, That’s Not My… and Rolling Stone, animated hits like Totally Spies and BeddyByes, games and toy brands like Mass Effect, Dragon Age, Match Attax, BEYBLADE X and Tamagotchi, global family music brand KIDZ BOP and the darts-based gameshow Bullseye. We don’t just work with established brands. We also help owners of nascent IPs to create brands that are fit for purpose in the highly competitive world of brand licensing. But whatever we do, our aim is always to be an agency that people can trust with their brands and their business.

About Team GB
Team GB is the national Olympic team of Great Britain and Northern Ireland, and the face of the British Olympic Association (BOA). The role of the BOA is to prepare and lead Team GB athletes at all Olympic events, and to develop, promote and protect the Olympic Movement and Olympic values within the UK. Their vision is to unite and inspire the nation through the power of Olympic sport, bringing the country together behind a team that everyone can believe in. Since London 2012, Team GB have consistently won over 60 medals at every summer Olympic Games. The 65 medals secured at Paris 2024 included the 1,000th Olympic medal in the nation’s history. Team GB is the only nation to have won a gold medal at every summer Games since the first modern Olympics in 1896. The BOA is independent, privately funded and receives no annual funding from the lottery or government. The success of Team GB is wholly dependent on support from commercial partners, patrons and income generated from fundraising events.