LOS ANGELES – Cloudco Entertainment, in partnership with leading Mexican toy company, Ruz, is excited to announce the launch of a brand-new Care Bears™ plush collection in Mexico. Featuring high-quality velboa plush in a variety of sizes, the collection brings fan-favorite characters to life, including Cheer Bear, Grumpy Bear, Tenderheart Bear, Good Luck Bear, Wish Bear, Funshine Bear, Share Bear, and Love-A-Lot Bear. Available at major retailers including Walmart México, Liverpool, Sam’s, Amazon, and Sears, the new plush line is designed to capture the timeless charm of Care Bears while offering something for fans of all ages.

Rolling out in two phases, the collection will debut with its Spring/Summer 2025 launch in March, followed by additional releases in Fall/Winter 2025 in September. The Spring/Summer lineup features Basic Plush in 6-inch and 10-inch sizes, with eight and seven characters available, respectively. The Fall/Winter collection introduces Feature Plush in a 12-inch size, complete with sound and interactive mechanisms, packaged in a collectible window box. Additionally, the Fall/Winter 2025 lineup will include a 3-inch Microplush assortment and a 16-inch Basic Plush for fans looking for a larger, extra-huggable version of their favorite characters. Pricing ranges from 99 MXN for Microplush to 899 MXN for Feature Plush.

“The Care Bears are a beloved brand with a strong emotional connection across generations, and we are thrilled to bring this new plush line to fans in Mexico,” said Adriana Miranda, Chief Licensing Officer at Ruz. “With high-quality materials and a variety of sizes and features, this collection is perfect for young fans and nostalgic collectors alike. We’re excited to see these lovable characters continue to spread joy and positivity.”

“Care Bears continues to resonate with audiences worldwide, and our partnership with Ruz brings this iconic franchise to even more families in Mexico,” said Charlotte Payne, VP International Licensing at Cloudco Entertainment. “This new range offers a fun and huggable way for fans to connect with the brand, and we’re excited to see it come to life at retail.”

ABOUT CLOUDCO ENTERTAINMENT
Cloudco Entertainment (formerly American Greetings Entertainment) is a children’s entertainment company and the owner of iconic entertainment brands such as Care Bears™, Holly Hobbie™, Madballs™, Boy Girl Dog Cat Mouse Cheese™, Twisted Whiskers™, Buddy Thunderstruck™, Tinpo™ and its newest IP, Overlord & The Underwoods™. Cloudco Entertainment develops multi-platform entertainment franchises across all media channels and creates a wide range of consumer merchandising programs and experiences that immerse children and adults in the brands they love.

ABOUT CARE BEARS™
Introduced in 1982 through consumer products, greeting cards, and later a series of animated television shows and feature films, Care Bears is one of the most popular and endearing children’s properties in the world. Fans of all ages are drawn to the lovable, huggable bears from Care-a-Lot who inspire all to have fun, share, and care. The Care Bears first appeared in their own television specials in 1983 and 1984, followed by a long-running animated TV series and the leap to the big screen in 1985-87 with The Care Bears Movie trilogy. Care Bears & Cousins, a Netflix original CGI- animated series, launched in fall 2015. In 2019, a brand-new look and mission for the Care Bears was introduced in Care Bears: Unlock the Magic, a 48 episode, 2D animated series currently airing in the US on Cartoon Network, Boomerang, and Max via its Cartoonito preschool block. With over 40 years of heartwarming adventures, Care Bears were named as “The #3 Top New Licensee Signed” by License Global Magazine in 2023.

ABOUT GRUPO RUZ
Grupo Ruz is a Mexican company leader in the development, design, and distribution of products from the best brands. With over 30 years of experience, they have established themselves as a benchmark in the market thanks to our commitment to quality and innovation.Their broad portfolio covers a variety of categories, including children’s school supplies, youth supplies, sports supplies, travel supplies, costumes, stuffed animals, toys and pet accessories.