GAME 7 Names Earthbound Brands Exclusive Licensing Agency Partnership to expand multi-platform sports and entertainment brand across new product categories
GAME 7, a sports and entertainment brand built around the stories, moments and mindset that define greatness under pressure, has named Earthbound Brands as its exclusive licensing agency.
The partnership marks the next phase of GAME 7’s growth as it expands across new product categories and retail channels now under its brand for the first time.
Co-founded by Mark Messier, Isaac Chera and Danny DeVito and built around “the two greatest words in sports,” GAME 7 has created a growing community through original content, hospitality experiences and licensed apparel.
Through partnerships with the New York Rangers, New York Knicks and Madison Square Garden, GAME 7 continues to expand its presence at the intersection of sports, entertainment and culture.
“GAME 7 is founded on one of the most powerful ideas in sports, the moment when preparation, perseverance and performance matter most,” said Jeff Cohen, co-founder and CEO of Earthbound Brands. “That message is universally understood and deeply resonant. We’re excited to build a licensing program that brings the GAME 7 brand to life through products and experiences that inspire consumers to be their best.”
Through the partnership, Earthbound Brands will lead a licensing strategy for GAME 7 with an initial focus on performance nutrition, athletic gear, toys and games, sporting goods, training and recovery, collectibles and related categories – leveraging the experience and expertise of the brand’s leadership team.
“From the beginning, we’ve believed GAME 7 could become much more than a brand — it’s a mindset that resonates far beyond sports,” said Isaac Chera, co-founder of GAME 7. “As we continue to grow, we’re focused on creating products and experiences that allow people to connect with that mentality in their everyday lives. Earthbound Brands shares our vision and has the expertise to help us build an authentic licensing program that reflects what GAME 7 stands for.” Together, the companies will extend the GAME 7 message beyond the game and into consumers’ everyday lives.
