New York, NY (March 18, 2013) – Iconix Brand Group today announced it has appointed Craig Herman to Executive Director of Publishing for Peanuts Worldwide and Iconix Entertainment. Effective immediately, Herman will drive the editorial content of the publishing program for the Peanuts brand on a global basis, as well as transition the business to the optimal blend of physical books, e-books, and hybrid digibooks and apps. He will also maintain and build relationships with key retailers to maximize the business potential for the category.
“We are pleased to add a creative thinker like Craig to our team here at Peanuts,” stated Leigh Anne Brodsky, Managing Director of Peanuts Worldwide and Iconix Entertainment. “With his extensive knowledge of publishing and how the industry is transforming, we know we will continue to grow the Peanuts program into a leader in the space.”
Herman joins Peanuts after a successful tenure at Philadelphia-based Running Press, where he was an integral part of the team that acquired many highly visible properties including Peanuts and Comedy Central books. His formative years in publishing began at Warner Books where he worked with a number of New York Times bestselling writers and franchises. He has also held positions at HarperCollins and Simon &Schuster. Herman is the recipient of the Literary Marketplace Award for marketing excellence and was named an Advertising Age Top 50 Marketer for the world-wide bestseller, Skinny Bitch.
PEANUTS Worldwide
The PEANUTS characters and related intellectual property are owned by Peanuts Worldwide LLC, a joint venture owned 80% by Iconix Brand Group, Inc. and 20% by members of the Charles M. Schulz family. Iconix Brand Group, Inc. owns, licenses and markets a growing portfolio of consumer brands including: CANDIE’S (R), BONGO (R), BADGLEY MISCHKA (R), JOE BOXER (R), RAMPAGE (R), MUDD (R), MOSSIMO (R), LONDON FOG (R), OCEAN PACIFIC (R), DANSKIN (R), ROCAWEAR (R), CANNON (R), ROYAL VELVET (R), FIELDCREST (R), CHARISMA (R), STARTER (R), WAVERLY (R), ZOO YORK (R), ED HARDY (R), SHARPER IMAGE (R), UMBRO (R) and LEE COOPER (R). In addition, Iconix owns interests in the ARTFUL DODGER (R), ECKO (R), MARC ECKO (R), MATERIAL GIRL (R), PEANUTS (R), TRUTH OR DARE (R), BILLIONAIRE BOYS CLUB (R), ICE CREAM (R), MODERN AMUSEMENT (R), and BUFFALO (R) brands. The Company licenses its brands to a network of leading retailers and manufacturers that touch every major segment of retail distribution from the luxury market to the mass market in both the U.S. and worldwide. Through its in-house business development, merchandising, advertising and public relations departments Iconix manages its brands to drive greater consumer awareness and equity.
CONTACT:
Melissa Menta
Peanuts Worldwide
mmenta@peanuts.com
212-293-8506