Spilling the Beans: Incredible Group Redefines Sweet Sensations with Squishy and Scented Assortment of Jelly Belly Toys

Toronto, Ontario, Canada – Incredible Group is unveiling its long-awaited lineup of Jelly Belly licensed toys and collectibles in a collaboration that is sure to satisfy your sweet cravings. The collection is set to launch for Fall 2023 and includes a range of squishy Jelly Belly jelly beans of various sizes – all of which are scented to replicate original Jelly Belly bean flavors.

Incredible Group has made its mark manufacturing and distributing licensed and original toys across North America. Its partnership with Jelly Belly builds on a longstanding commitment to discovering, creating and sharing the best toys and games in its market. The collection will feature squishy, scented & collectible jelly bean toys with classic Jelly Belly bean shapes and scent! Available in two different collectible sizes and a variety of packs for purchase, this new launch is a must-have for kids and adults alike!

“We are always trying to push the envelope to bring the most exciting products to our customers and this launch has been no different,” said Saul Sacks, President of Incredible Group. “Over the last several months, we have worked passionately alongside the team at Jelly Belly to infuse this collection with as many of the iconic features of original Jelly Belly jelly beans and we are genuinely proud of the end result.”

“Jelly Belly is excited to partner with Incredible Group to introduce a new collection of toys that capture the vibrant colors, irresistible scents and fun of our Jelly Belly jelly beans,” said Rob Swaigen, VP of Global Marketing at Jelly Belly Candy Company.

The collection has garnered interest from a robust lineup of well-known retailers across Canada and the United States. Starting this Fall, shoppers can find Jelly Belly toys at the following retailers:

• Canada: Giant Tiger, Indigo, Party City Canada, Red Apple, Toys R Us, Walmart Canada, Mastermind toys and independent retailers
• USA: Meijer and independent retailers

About Incredible Group

Established in 2002, The Incredible Group is a North American brand that has grown to become a prominent and trusted leader in impulse items, licensed toys and promotional incentive products. The Incredible Group is the parent company of Incredible Play, Incredible Novelties, and Incredible Incentives. Incredible Play brings the fun as a distributor, wholesaler, licensor, and inventor, of the best in toys, games, outdoor, and more to our retail partners. Most recently, it joined forces with PMI Kid’s World to bring Piñata Smashlings to the Canadian market. Incredible Novelties is home to the latest trends for the hottest events, swag bags, and impulse items for retailers and event planners. Incredible Incentives provides fresh, unique, and customized promotional items making a bold statement for your brand. For more information, visit https://incrediblegroup.com/

About Jelly Belly Candy Company

With candy-making roots dating back to 1869, Jelly Belly Candy Company began making Jelly Belly jelly beans in 1976. Today, Jelly Belly products are sold all over the world and the company remains family-owned and operated by the fourth, fifth and sixth generations of the candy-making family. For more information about Jelly Belly and its confections, visit www.jellybelly.com or consumers can call (800) 522-3267 and retailers can call (800) 323-9380.