New Hot Honey BBQ Chicken Bites deliver the popular sweet and spicy flavor combination consumers desire

Tyler, TX — John Soules Foods has partnered with  Mike’s Hot Honey, to create Hot Honey BBQ Chicken Bites.

The sweet heat phenomenon continues to grow across all food categories, including chicken. John Soules Foods Hot Honey BBQ Chicken Bites pair that delicious, sweet heat flavor with savory thick, juicy chicken to create something special to tantalize the taste buds. They start with 100% white meat chicken breast bites that are golden breaded for a perfect slight crisp and then glazed with a hot honey BBQ sauce that is made with Mike’s Hot Honey. It is a one-of-a-kind combination you can’t get anywhere else, providing a crave worthy meal or snack right from the freezer.

“At Mike’s Hot Honey, we pride ourselves on making everyone’s favorite foods even more enjoyable by adding just the right kick of sweet and heat. The John Soules Foods team did an amazing job of incorporating our product into their BBQ sauce for the perfect balance of sweet and heat that people have come to love,” said Matt Beaton, CEO of Mike’s Hot Honey. “We’re excited for this collaboration to hit shelves and for everyone to try how well this pairing works together.”

As consumers look to satisfy their taste for sweet heat, the Mike’s Hot Honey flavor continues to appear throughout the grocery aisles from pizza to salty snacks. Both companies agreed that pairing the flavor with chicken was an ideal next step that would excite shoppers.

“We see consumers looking for ways to put a new spin on familiar foods. We’re excited to partner with Mike’s Hot Honey to do just that, bringing a fresh perspective to the traditional honey BBQ flavored breaded chicken bite,” said Michael Pierce, Head of Marketing at John Soules Foods. “We think we’ve combined the best of hot honey with the best of chicken to create a craveable flavor experience consumers are going to love.”

John Soules Foods Hot Honey BBQ Chicken Bites are available for purchase now in Kroger stores. Find these and other John Soules Foods products at your closest retailer here.

Brandgenuity, the licensing agency for Mike’s Hot Honey, brokered the agreement with John Soules Foods and is managing the development of the Mike’s Hot Honey licensing program.