Toy innovator, Kidz Toyz, is teaming up with Sesame Workshop, the global impact nonprofit organization, to introduce a new line of musical instrument featuring favorite characters like, Elmo, Big Bird, Tango, Cookie Monster and Abby Cadabby,

With keyboards, guitars and drums, children and fans will enjoy playing the new Sesame Street inspired instruments, while parents will love how the musical instruments develop and teach their children to create sounds of fun.

“Kidz Toyz is proud to partner with the iconic Sesame Street brand and produce this special, new collection of musical instruments featuring Elmo,” says Ken Lewis of Kidz Toyz. “We simply cannot wait to see the smiles and endless hours of creativity and fun that this new line of musical instruments provides young fans.”

“Universal Branding & Media is proud to bring Sesame Workshop and Kidz Toyz musical instruments together to continue the goal that both entities have to enrich the lives of children everywhere” says Heidi Schwartz VP Business Development of Universal Branding & Media.

Kidz Toyz
Since 1995, Kidz Toyz, Inc. has been an innovator of quality toys that are safe, fun and intelligent. In addition to manufacturing its own products, it also holds numerous licensing partnerships in the preschool area for musical instruments. www.kidztoyz.com

Sesame Workshop
Sesame Workshop is the global impact nonprofit behind Sesame Street and so much more. For over 50 years, we have worked at the intersection of education, media and research, creating joyful experiences that enrich minds and expand hearts, all in service of empowering each generation to build a better world. Our beloved characters, iconic shows, outreach in communities, and more bring playful early learning to families in more than 150 countries and advance our mission to help children everywhere grow smarter, stronger, and kinder. Learn more at www.sesameworkshop.org and follow Sesame Workshop on Instagram, X, Facebook, and TikTok.

Universal Branding & Media
Universal Branding & Media is a leader in licensing acquisition and consultation, with unparalleled experience and expertise connecting quality manufacturers with world-class brands. They are a strategic partner in their clients’ evolution, creating successful partnerships between licensors and licensees that drive increased reach, revenue, and results. For more information, please visit: www.universalbrandmedia.com