London, 15th February 2011: Ludorum plc, a leading specialist in the creation of global pre-school children’s IP, announced today that it has secured a number of licensing agreements for Chuggington in Spain in partnership with local licensing agent, Biplano.
Random House has been appointed as publishing partner in the territory and their initial range of Chuggington story, activity, pop-up and novelty books will launch in May 2011 with a retail promotion in leading global supermarket chain, Carrefour.  Big Picture has been confirmed as Ludorum’s partner for Chuggington home entertainment and the first DVD titles will be available at retail from September this year.
Other licensees joining the Chuggington licensing programme in Spain include Munecas Saica – outdoor toys and sporting goods, Artesania Cerda – fashion bags, accessories and footwear and Trudeau – melamine.  Global Master Toy partner, Learning Curve, will be launching their Chuggington die-cast toy line in May and their interactive range will follow in September 2011.
Today’s news follows Chuggington’s successful broadcast launch on Spain’s TVE1 platform in December 2010.  Chuggington will also launch on TVE’s digital children’s platform, Clan, on March 17th and will air weekdays at 15:55.  Spanish children can also immerse themselves in Chuggington online at www.chuggington.com – the new, fully translated website which launched in Spain in January 2011.
Commenting on the new agreements, Clara Wooller, VP International Sales, Ludorum said: “We are delighted to have forged such strong partnerships for Chuggington in Spain and to welcome our new licensees on-board.  These new agreements open up significant opportunities for Chuggington in Spain and we look forward to working with our partners in building the brand in this key territory.”
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For further information please contact Liz Morris, Publicist on 0797 112 9035 or liz_morris7@hotmail.co.uk
For further information regarding licensing activity in Spain please contact Guillem Rey, Marketing Manager, Biplano – grey@biplano.com