Collaboration Celebrates 50th Anniversary of the World’s Greatest Roleplaying Game

Holland MI–  Craft brewery and distillery New Holland Brewing Co. is expanding its Dragon’s Milk   line in a collaboration with Hasbro’s Dungeons & Dragons.

The expansion includes a limited-edition D20 Brew Bourbon Barrel Aged Stout and Origin Mead Cask Bourbon Whiskey. Both beverages will be available at select retailers, including New Holland Brewing retail locations  starting in November 2024. A merchandise pre-sale including limited wearables and glassware starts on September 6  at dragonsmilk.com/dnd.

“Brewed with the same passion that fuels D&D adventures, Dragon’s Milk has a nationally renowned reputation as a bold, legendary beverage,” said Brett Vanderkamp, CEO and founder of New Holland Brewing Company. “Not only does our work with Hasbro allow us to honor D&D’s 50-year history, but it also underscores our shared values of creating savored moments and forging lasting friendships.”

D20 Brew and Origin Mead Cask Bourbon Whiskey will expand New Holland’s well-established Dragon’s Milk product line, which currently features several year-round stouts and bourbons. 

“D&D isn’t just a game – it’s this amazing community that’s all about bringing fantasy and wonder to life, whether that’s in living rooms, backyards, or wherever folks want to play,” said Jess Lanzillo, Head of D&D Product and Franchise at Wizards of the Coast. “We’re super excited to be teaming up with New Holland for D&D’s big anniversary. Together, we’re building on what makes D&D so cool – bringing people together through the shared experience of adventure.”

The top selling American-made stout, Dragon’s Milk has received numerous accolades over the years including Gold at the New York International Beer Competition and Silver at the Great American Beer Festival. Additionally, Dragon’s Milk Origin Small Batch Bourbon received the highest honor – a double gold medal – at the 2022 New York International Spirits Competition, was recognized as the “Best in Class” bourbon at the 2023 American Distilling Institute’s (ADI) International Spirits Competition and received a Platinum medal at Fred Minnick’s Ascot Awards in 2023.