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Overtime Surpasses 100 Million Followers and Jumpstarts International Products Licensing image

Overtime Surpasses 100 Million Followers and Jumpstarts International Products Licensing

Brand Reaches over 200 Million International Social Accounts Monthly–Leading Markets include Australia, Brazil, Canada, France, India, Indonesia, Mexico, Philippines, and UK

New York, NY — Overtime, the leading brand for the next generation of sports fans, broke through the 100 million follower and 3 billion monthly view marks as it begins to expand into international markets through licensed products. Led by The Brand Liaison, Overtime’s international outreach is designed to leverage Overtime’s strength in sports and youth culture to drive new licensed products, collaborations and experiences. Key categories of focus include fashion and performance apparel, accessories, HBA/body sprays, throws and kinesiology tape. Meetings are being set now for Expo in May.

Within six years, Overtime has built a community through a unique voice, content strategy and elite talent with approximately 45% of followers coming from international markets. Overtime content reaches over 200 million international TikTok accounts and over 130 million international Instagram accounts per month. The most popular international countries in terms of viewership of Overtime content include:

  1. Australia
  1. Brazil
  1. Canada
  1. France
  1. India
  1. Indonesia
  1. Mexico
  1. Philippines
  1. United Kingdom

Overtime’s domestic apparel and accessories business has already proven success with their passionate fan base. Not only has their e-commerce posted swift sell-through, with many collections selling out within weeks of launch, but also their brick and mortar business is building. After launching a 50 store test at PacSun, Overtime merch is now offered at over 100 PacSun stores across the country. The Brand Liaison looks forward to continuing the fandom internationally through direct license agreements with apparel and accessories licensees and/or through partner agencies.

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