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Mattel Forecasting Flat Revenue for Year, Potentially Ending Five Straight Years of Sales Declines

04-25-2019

Mattel is forecasting revenue in 2019 will be flat with the year ended Dec. 31,  due partly to its being “extremely bullish” on expected sales

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Executives

04-25-2019

Former Zodiak Kids CEO Jean-Philippe Randisi and ITV Studios Executive Trudi Hayward form UK-based bRand-Ward agency with a focus on children’s IP. Initial clients include China’s Hengxin Shambala Kids

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Licensing Expo 2019 Keynote Macy's

Licensing Expo Keynote to Feature Retail Innovator Rachel Shechtman

04-24-2019

The founder of STORY and Macy’s Brand Experience Officer will discuss the reimagining of retail in an era of digital disruption Santa Monica, Calif. (April

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Stanley Black & Decker to Expand Craftsman Distribution

04-24-2019

Stanley Black & Decker’s (SBD) Craftsman brand, which includes an extensive licensing program, will be chainwide at Lowe’s by Q2 with distribution widening to other

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Cherokee Changing Corporate Name, Broadening Licensing Strategy

04-24-2019

Cherokee is changing its name to Apex Global Brands and “mining” its heritage IP for new licensing extensions, CEO Henry Stupp said in releasing earnings

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Miffy Licensing to Focus on Classic Designs

04-24-2019

The Miffy brand is being refreshed and relaunched in the U.S. with a focus on the classic designs of Dutch artist Dick Bruna, says Debra

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