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Sports Licensing Reaches a Crossroads

April 22, 2024

By Mark Seavy The quick sellout of the new WNBA jerseys of Caitlin Clark and Angel Reese represents a crossroads for sports licensing—it could be...

Target Serves Up Exclusive Pickleball Collection with Popular Tennis Brand Prince

Steve Scebelo Launches Sports + Licensing Consulting Firm, REP Worldwide

Sports Teams, Leagues Take Engagement into Overtime

Female Athletes Win Big with Brands

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Overtime Surpasses 100 Million Followers and Jumpstarts International Products Licensing

The New Challenges for NIL

Foundation Media Partners Representing Varsity Spirit in Entertainment Deal That Expands Worldwide Leader in Spirit’s Reach via Films, TV, Music, Books, Live Events and More

Licensing in Play as Sports Participation Increases

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