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Can New Pro Sports Leagues Win with Licensing? image

Can New Pro Sports Leagues Win with Licensing?

February 2, 2024

By: Mark Seavy As more professional sports leagues emerge, there is concern that the number of new launches creates a risk of devaluing licensing efforts....

The NFL Collaborates with Gamefam to Launch First SpongeBob-Themed Roblox Super Bowl Event

UFC and Fanatics Collectibles Announce Exclusive Trading Card Deal

Pickleball Serves Up Licensing

Women’s Suppliers Make a Play for Sports Apparel

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Introducing Rally Republic: The First California-Inspired Lifestyle Brand for Pickleball Players

Groundbreaking Reservation Launch for Grêmio and Internacional Resorts

Authentic Partners with BRJ Group for Quiksilver, Billabong, Roxy, RVCA, DC Shoes, Element and Von Zipper in Japan and Taiwan

Winning Big in Sports Licensing

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