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Sports Betting Wagers on Licensing image

Sports Betting Wagers on Licensing

Penn Gaming recently went all in on the ESPN brand for online sports betting, which could increase the odds for brand licensing in the category....

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Fanatics and DAZN Partner to Deliver Best-In-Class Worldwide Integrated Sports Fan Experience

U.S. Women’s National Team Announces Collaborations with Five Unique Brands to Create Limited Edition Apparel and Accessories Ahead of FIFA Women’s World Cup 2023

The Tour de France Licences: Cycling on Every Shelf

Women’s World Cup Teams Make a Play for Licensing
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Toikido, UEFA Unveil EURO2024 Mascot—Program Underway to Name the Character

NFLPA Expands Its Reach to Europe, Linking Players, Brands, and Fans in Germany and the U.K.

Authentic Brands Group Signs Definitive Agreement to Purchase Boardriders

Fanatics Acquires Leading Italian Sports Merchandise Business EPI, Accelerating Global Growth
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