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Sports Teams, Leagues Take Engagement into Overtime image

Sports Teams, Leagues Take Engagement into Overtime

April 9, 2024

By Mark Seavy Professional sports teams and leagues are seeking to deepen their ties with fans, stretching engagement beyond a given game or playing field....

Female Athletes Win Big with Brands

Overtime Surpasses 100 Million Followers and Jumpstarts International Products Licensing

The New Challenges for NIL

Foundation Media Partners Representing Varsity Spirit in Entertainment Deal That Expands Worldwide Leader in Spirit’s Reach via Films, TV, Music, Books, Live Events and More

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Licensing in Play as Sports Participation Increases

Panini and LIV Golf Sign Exclusive Trading Card Deal

Flag Football Could Win Big with Licensing

Golf Scores New Interest

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