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Sports Betting Wagers on Licensing

August 11, 2023

Penn Gaming recently went all in on the ESPN brand for online sports betting, which could increase the odds for brand licensing in the category....

Negotiating a Path Forward

Toymakers Are Flipping the Script

Beauty Brand Collabs Taking on New Complexion

Footwear’s Evergreen Focus

People Profile: Ellie Terveen, Director of Retail Sales for Dr. Seuss Enterprises

Brand Management Firms Get a License to Buy

Twitter Rebrand Faces Trademark Challenges

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